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Loveletter (Yoasobi song)

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Wikipedia article




{{Infobox song

| name = Loveletter

| cover = Yoasobi - Love Letter.jpeg

| alt =

| border =

| caption =

| type = single

| artist = Yoasobi

| EP = The Book 2

| language = Japanese

| released =

| recorded =

| studio =

| genre = J-pop

| length =

| label = Sony Japan

| writer = Ayase

| producer = Ayase

| prev_title = Sangenshoku

| prev_year = 2021

| next_title = Taish Roman

| next_year = 2021

| misc =

}}

is a song recorded by Japanese duo Yoasobi. It was released as a stand-alone digital single on August 9, 2021, through Sony Music Entertainment Japan. The song was written by Ayase and based on Hatsune's letter 'Ongaku-san e' from Letter Song Project, which collaborated with the Tokyo FM's radio show 'Sunday's Post'. The song peaked at number three on the Oricon Combined Singles Chart, and number four on the 'Billboard' Japan Hot 100.

Background and release



On August 30, 2020, Tokyo FM's radio show owned by Japan Post Service, titled 'Sunday's Post' announced the collaboration with Yoasobi, Letter Song Project, to produce a song from a letter listener's thoughts or expectations with the theme "thank you". The winner was announced on July 25, 2021, to sixth-grade student Hatsune's letter, titled , which spells out gratitude for the music. On August 1, the song was aired for the first time on the radio show and announced the title "Loveletter" and release date on August 9 to digital music and streaming platforms. Later, the song was included on their second EP 'The Book 2', released on December 1.

Composition and lyrics



"Loveletter" was written by Ayase, a member of the group, and composed in the key of G major, 100 beats per minute with a running time of 3 minutes and 32 seconds. The song is described as a "magnificent" song that depicts a vivid spread of music and love with various feelings. The song was attended by Osaka Tin Senior High School Brass Band Club, who co-starred in their online concert collaborated with Uniqlo's UT Sing Your World.

Commercial performance



In Japan, "Loveletter" debuted at number one on the Oricon Digital Single (Single Track) Chart for the chart issue date of August 23, 2021 with 37,281 download units, following "Sangenshoku" that released on July, becoming the seventh song that charted number one on the chart. The song also peaked at number three on the Combined Singles Chart with 26,236 points, and number 18 on the Streaming Chart with 3,396,806 streams. For 'Billboard' Japan Hot 100, "Loveletter" debuted at number four, behind SixTones's "Mascara", BTS' "Butter", and "Permission to Dance", atop of Download Songs with 31,392 download units, and number 17 on Streaming Songs. "Loveletter" also peaked at number 96 on the 'Billboard' Global Excl. US.

Music video



An accompanying music video of "Loveletter" was initially set to be premiered on August 24, 2021, but had been postponed to August 31 due to production reasons. Directed by Satoru Ohno from ThinkR, art directed by Banishment, and animation directed by Ry Ishii, the music video depicts the various gratitude contained in the based letter spreading on the music with the vivid scene. The music video begins with a girl holding her letter showing her love in music. It continues as she walks through her school until she sees a heart that explodes into music staves as it flies across the sky, and she runs after it. It ends up with the girl's friends joining her, chasing after the music, and enjoying it together with musical instruments background.

Live performance



Yoasobi gave a debut performance of "Loveletter" on NHK's music show 'Songs' on December 2, 2021, alongside "Taish Roman", and "Tsubame".

Usage in media



"Loveletter" was featured in the 20th anniversary commercial of Pur, starring Marika It.

Credits and personnel



Credits adapted from 'The Book 2' liner notes and YouTube.

;Song:

* Ayase producer, songwriter

* Ikura vocals

* Hatsune based story writer

* Mikio Gma bass arrangement

* Osaka Tin Senior High School's Brass Band Club brass instrument

* Takashi Umeda conductor

* Takayuki Sait vocal recording

* Masahiko Fukui mixing

* Flat Studio cover artwork design

;Music video:

* Satoru Ohno (ThinkR) director

* Yumi Nakamura character design, executive animation director, color scheme design

* Kaori Fukui animation director

* Aoi Yamane original animation director assistant

* Takahide Ejiri original animation director assistant

* Y Kaneshiro original animation director assistant

* Fumio Matsumoto key animation

* Yoshito Narimatsu key animation

* Y Fukuoka key animation

* Naoko Hayashi key animation

* Haruna Hashimoto key animation

* Mitsutaka Echigo key animation

* Tetsuya Yoshimoto second key animation

* Kaichi Baba second key animation

* Kashiwaten second key animation

* Rynosuke Kamida second key animation

* Seiko Terashima second key animation

* Yoshi Kirishima second key animation

* Celenecosmos second key animation

* Porkky second key animation

* Leandro Duarte second key animation

* Masashi Makino in-between animation

* Shenron in-between animation, finishing

* FAI in-between animation, finishing

* GK Sales in-between animation, finishing

* In Akihiro in-between animation checking

* Saori Murakoshi color style, color checking

* Defer Co., Ltd. checking assistant

** Hajime Sat

** Ayumi Nakahara

** Yuki Tozawa

* Nodoka Kadowaki production assistant

* Banishment (Flat Studio) art director, 3D CGI

* Studio WHO art production assistance

* Sachiko15 art production assistance

* Anhelo art production assistance

* Shsaku Takayanagi 3D CGI director, compositing director

* V-Sign 3D CGI

* Acca Effe compositing

* Emi Irisa compositing

* Sanneku Animation Co., Ltd. compositing

* Lucas Cisterne compositing

* Toshihide Fujii compositing

* Kiyotake Tamura compositing

* Hironobu Nagasawa compositing

* Tomoyuki Ishiyama compositing

* Shin Kuribayashi (Silver Link.) compositing assistant

* Konbu compositing assistant

* Haruka Wakai graphic design

* Shogo Sait production manager

* Matsumoto Kohei (ThinkR) producer

* Ry Ishii (Flat Studio) animation producer

Charts



Weekly charts



Year-end charts



Certifications



Release history



References




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