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Sway (Tove Styrke song)

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Wikipedia article


{{Infobox song

| name = Sway

| cover =

| alt =

| type = single

| artist = Tove Styrke

| album = Sway

| released =

| genre = Pop

| length = 3:30

| label = Sony Music

| writer =

| producer =

| chronology = Tove Styrke

| prev_title = On the Low

| prev_year = 2018

| next_title = Been There Done That

| next_year = 2018

}}

"'Sway'" is a song by Swedish singer Tove Styrke from her third studio album 'Sway' (2018). It was released as the album's fifth single on 2 May 2018 through Sony Music. Styrke wrote the song with Joe Janiak and Mozella. Janiak produced the track with Elof Loelv as co-producer. Upon its release, the single appeared below the top 100 of the Sverigetopplistan singles chart at number four on the Heatseeker chart.

Background



For her third studio album 'Sway' (2018), Tove Styrke mainly worked with producer Elof Loelv in Sweden. She also collaborated with British musician Joe Janiak while in Los Angeles, California, which resulted in the creation of the album's title track "Sway" and "On a Level". In an interview for 7digital, Styrke elaborated on working with Janiak, "He's a really good writer and he comes up with creative ideas that are fun for me. And me being very meticulous it's good to have someone who's not that meticulous and more of a 'feeling' person." Styrke and Janiak wrote "Sway" with American songwriter Mozella. Janiak produced the track with Loelv as co-producer.

Sony Music released "Sway" as the album's fifth single on 2 May 2018, two days ahead of the album's release. The "Sway" single utilizes the same artwork as the album.

Composition and lyrics



Musically, "Sway" is a pop song with electronica influences. In an interview for 'Paper', Styrke said that she wrote the song about a time she fell in love and "that feeling like you only exist now, in a flow, with a person". She elaborated, "I boiled it down to the different thoughts that might fly through your mind during a night like that. And the wish to just be with a person, 'sway with me' is like saying 'exist with me' in a way."

Reception



Francesca Lamaina of 'Renowned for Sound' regarded "Sway" a "fast paced, romantic and playful song" and hailed it as "the perfect opener for this album". "Sway" became the second of 'Sway' singles after "On the Low" to miss the top 100 of the Sverigetopplistan singles chart. "Sway" debuted and peaked below the top 100 at number four on the Heatseeker chart on 11 May 2018.

Music video



Joanna Nordahl directed the accompanying music video for "Sway". The video received a Grammis nomination for Music Video of the Year.

Credits and personnel



Credits are adapted from the 'Sway' liner notes.

*Tove Styrke songwriting

*Joe Janiak songwriting, production

*Mozella songwriting

*Elof Loelv co-production

*Henrik Edenhed mixing

*Randy Merrill mastering

Charts



References




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