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Not Giving InBuy Not Giving In now from AmazonFirst, read the Wikipedia article. Then, scroll down to see what other TopShelfReviews readers thought about the song. And once you've experienced the song, tell everyone what you thought about it. | |
Wikipedia article"'Not Giving In'" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, 'Home'. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of 'Teen Wolf'. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team. The song is also featured in the Scottish Government's advertising for keeping up with COVID-19 restrictions. Music videoA music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds. The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death. The video has won several awards, including best dance video at the UK MVA's and best new director at the Cannes Lions festival. ReceptionCritical receptionLewis Corner of Digital Spy gave the song a positive review stating:
In popular cultureFrom 2014 onwards, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval. The song was used in a Super Rugby advertising campaign for KFC in New Zealand, during the 2020 season. Finnish misheard lyricsThe song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.Track listingsCharts and certificationsWeekly chartsCertificationsRelease historyReferencesCategory:2012 singles Category:2011 songs Category:Alex Clare songs Category:John Newman (singer) songs Category:Rudimental songs Category:Asylum Records singles Category:Song recordings produced by Rudimental Category:Songs written by Amir Amor Category:Songs written by John Newman (singer) | |
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