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De Ghuma Ke
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Wikipedia article
"'De Ghumaa Ke'" (, ), is a song composed by the trio of ShankarEhsaanLoy (Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa) and has been sung by Shankar Mahadevan and Divya Kumar. It is the official song for the 2011 Cricket World Cup. It was released worldwide on 31 December 2010. The song has three different versions in Hindi, Bengali and Sinhalese, as Bangladesh, India and Sri Lanka co-hosted the event.[http://www.hindustantimes.com/Shankar-Ehsaan-Loy-score-a-hit-with-World-Cup-song/Article1-645946.aspx Shankar-Ehsaan-Loy score a hit with World Cup song] 'Hindustan Times'. Retrieved 9 January 2011.[http://www.indianexpress.com/news/De-ghuma-ke----Countdown-to-World-Cup-begins-today/731451 De ghuma ke... Countdown to World Cup begins today] 'The Indian Express'. Retrieved 9 January 2011. The Bengali version, '"Mar Ghuriye"' of the song has been sung by Raghab Chatterjee and Sinhalese version, '"Sinha Udane"' by Ranidu Lankage.[http://icc-cricket.yahoo.net/newsdetails.php?newsId=13103_1297260000 Universal Music to release official ICC CWC 2011 album. ICC.] Retrieved on 8 Feb 2010. The song has been marketed and managed by Ogilvy and Mather.
Background and composition
"De Ghumaa Ke" literally means "Swing It Hard". The song's lyrics were written by Manoj Yadav.[http://worldcup-cricket-2011.com/de-ghuma-ke-icc-world-cup-2011-theme-song-de-ghuma-ke-lyrics-and-video/ Lyrics and Video of De Ghuma Ke - ICC Cricket Worldcup 2011 Official Song]
"We were looking at various ideas to determine what direction we can take because we wanted to make a fun song, a 'dhamaal' song on which people can dance, they can sing and we wanted to use more of a colloquial term, which was an idea that came in late. Initially, we were looking at a regular dance song and by chance we coined this phrase 'De Ghuma Ke'. Everyone got excited and said why not make a song around the phrase," said Shankar.[http://icc-cricket.yahoo.net/newsdetails.php?newsId=12655_1293619320 Shankar-Ehsaan-Loy to compose official ICC CWC 2011 song.] ICC. Retrieved 9 January 2011.
The song uses Hindi colloquialisms like 'aare paare' ("this way or that") and 'juta hausla badla faisla' ("buck up and change the game"), and has a rousing quality. It incorporates an array of Indian rhythms, as well as elements of rock and hip-hop. The song, according to the composers, avoids both the cliches of patriotism and run-of-the-mill Bollywood beats for a "fun and funky tune" with a "folksy feel and a hint of rustic Punjabi".[http://www.indianexpress.com/news/De-ghuma-ke----Countdown-to-World-Cup-begins-today/731451 "De ghuma ke... Countdown to World Cup begins today".] 'The Indian Express'. Retrieved 9 January 2011.
Each member has brought in the song his own unique talent and experience, combining the Carnatic and Hindustani vocal tradition, Western rock, fusion and synthesiser techniques.[http://icc-cricket.yahoo.net/newsdetails.php?newsId=12727_1294329300 "ICC CWC 2011 song composers explain the inspiration behind De Ghumaa Ke".] ICC. Retrieved 9 January 2011.
Reception
There was a lot of buzz about the song before it was released. Within two days of its release, it received nearly 7,000 hits on YouTube.[http://www.indiamag.in/icc-world-cup-2011-song-%E2%80%98de-ghuma-ke%E2%80%99-getting-amazing-responses.html ICC World Cup 2011 Song De Ghuma Ke Getting Amazing Responses] Retrieved on 10 January 2010. In the next 30 days, over 0.5 million people listened to the song on YouTube.[https://www.youtube.com/results?search_type=videos&search_query=icc+world+cup+2011+official+song+official&search_sort=video_view_count&suggested_categories=24%2C10%2C17&uni=3 YouTube - icc world cup 2011 official song official]
The song became quite popular among youths and cricket enthusiasts within days of its release.[http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20110165390&keyword=music&subcatg=MUSICINDIA In De Ghuma Ke, Shankar-Ehsaan-Loy score a hit with World Cup song] NDTV Movies. Retrieved 10 January 2010.
References
Category:Official championship anthems
Category:2010 songs
Category:Songs with music by ShankarEhsaanLoy
Category:2011 Cricket World Cup
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