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Did It Again (Shakira song)
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Wikipedia article
{{Infobox song
| name = Did It Again / Lo Hecho Esta Hecho
| cover = Shakira - Did It Again.png
| alt =
| border = yes
| type = single
| artist = Shakira
| album = She Wolf
| released =
| recorded = 2009
| studio =
| venue =
| genre =
| length =
| label = Epic
| lyricist =
| composer =
| producer =
| prev_title = She Wolf
| prev_year = 2009
| next_title = Give It Up to Me
| next_year = 2009
| misc = {{External music video|
|header=Music videos}}
}}
"'Did It Again'" is a song recorded by Colombian singer-songwriter Shakira for her eighth studio album, 'She Wolf' (2009). It was released on 16 October 2009, by Epic Records, as the second single from the album. The song was written by Shakira, with additional songwriting and production from Lil Jon. There is an alternate version featuring vocals from American musician Kid Cudi, while its Spanish-language version "'Lo Hecho Est Hecho'" includes additional lyrical contributions from Uruguayan musician Jorge Drexler. "Did It Again" is an crunk song with elements of new age. Lyrically, it details Shakira's involvement in a man's extramarital affair, which leads to her feeling guilty and hurt about it.
Upon its release, "Did It Again" was well received by music critics, many of whom complimented its lyrical content. Commercially, the song attained moderate success. It peaked within the top twenty in nations including Spain, where it was certified gold, and Italy. In the United States, "Did It Again" peaked at number one on the US 'Billboard' Hot Dance Club Songs chart and Latin hip hop Airplay chart, and at numbers six and 11 on the US 'Billboard' Hot Latin Songs chart and Tropical Songs chart, respectively. An accompanying music video for "Did It Again" was directed by Sophie Muller, and features Shakira fighting a man in a bedroom. It generated a favorable response from critics and was complimented for its dance scenes. For additional promotion, Shakira performed "Did It Again" on a number of television shows.
Background and composition
After the release of "She Wolf", "Did It Again" was serviced as the next single from the album 'She Wolf', (2009), and is the second single overall. "Did It Again" was written by Shakira, Lil Jon and Pharrell Williams, and is one of the four tracks on the album produced with Lil Jon, the others being "Long Time", "Why Wait", and "Good Stuff". About her collaboration with Williams, Shakira commented, "he comes up with ideas, and he executes them immediately. It's really cool, because I'm a little bit slower, and he's the man with the big strokes, and he really comes with great ideas. It was a great synergy". A Spanish version of the song, titled "Lo Hecho Est Hecho" was also released and features additional songwriting by Jorge Drexler. Musically, "Did It Again" is a midtempo crunk song that contains elements of new age. The lyrics of the song are confessional in nature and express Shakira's growing guilt over the fact that she is in a sexual affair with a married man, and her inability to end it, hence the title "Did It Again".
Both the English and Spanish versions of the song were internationally released on 16 October 2009. The single was not officially released in the US market, where it was substituted by "Give It Up to Me", the third single off the album. A remix of the English version of the song, featuring additional vocals from Kid Cudi, was later released on 11 December 2009. Cudi's contribution to the song consisted of a rap verse halfway through the song where he "raps about bringing good vibes to Shakira's life".
Critical reception
"Did It Again" was well received by music critics. Fraser McAlpine from BBC, praised the lyrics of the song, and complimented Shakira's unpredictability and expressivity. Evan Sawdey from PopMatters commended the song's production and labelled Shakira' songwriting skills as her "strongest suit". The Popjustice review of the album described the song as being "brilliant", and noted it to be a good choice for a single. Lahmeik Stacy from Yahoo! Voices commented on the fast-paced musical arrangement of the song, saying that it "immediately demands the attention of the listener". Anthony Balderrama from Consequence of Sound, singled out "Did It Again" as one of the strongest tracks on the album, along with "She Wolf" and "Why Wait", and also as a good choice for creating a Spanish version. Stephen Erlewine from AllMusic picked the song as an album highlight.
At the 19th Annual Latin Music Awards hosted by the American Society of Composers, Authors and Publishers, Drexler and Williams won an award in the "Hip hop" category for their composition of the song. The Spanish version "Lo Hecho Est Hecho" was acknowledged as an award-winning song at the 2011 BMI Latin Awards. The Spanish version also received a nomination for "Cancin del Ao" ("Song of the Year") in the hip hop Category at the Premio Lo Nuestro 2011 awards ceremony.
Commercial performance
"Did It Again" achieved moderate chart success. In Austria, the song debuted and peaked at number 34 on the 3 Austria Top 40 chart, staying on the chart for four weeks. In Germany, the song peaked at number 34 on the Media Control Charts and remained at the position for one week. In Ireland, the song peaked at number 17 on the Irish Singles Chart and stayed on the chart for three weeks. In Italy, the song entered and peaked at number 15, inside the Top 20 of the FIMI Singles Chart, staying on the chart for one week. In Mexico, the Spanish version of the song peaked at number three on the Monitor Latino chart. "Lo Hecho Est Hecho" entered the Spanish Singles Top 50 chart at number 50 and reached its peak position at number 12, staying on the chart for a total of 23 weeks. It was certified gold by the Productores de Msica de Espaa (PROMUSICAE) for completing sales of 20,000 units. In Sweden, the song entered at number 50 on the Sverigetopplistan chart and peaked at number 36, staying on the chart for a total of three weeks. In Switzerland, the song entered and peaked at number 29 on the Swiss Hitparade chart, staying on the chart for six weeks. In the United Kingdom, the song peaked at number 26 on the UK Singles Chart and stayed on the chart for a total of seven weeks.
Despite not being released in the United States, "Did It Again" peaked at number one on the 'Billboard' Hot Dance Club Songs and Hot Latin Songs component charts, and stayed on the charts for 13 and 22 weeks respectively. The song peaked at number six on the 'Billboard' Hot Latin Songs chart and stayed on the chart for 22 weeks. It peaked at number 11 on the 'Billboard' Tropical Songs chart and stayed on the chart for 17 weeks.
Music video
The music video for "Did It Again" was filmed in September 2009 and was directed by Sophie Muller, who had previously worked with Shakira on the music video for "Hips Don't Lie". Shakira cited the paintings of British painter Lawrence Alma-Tadema, which detailed scenes of women in Turkish bathrooms, as an inspiration behind the video. After Shakira was introduced to a contemporary Icelandic dance form by a friend, she and Muller enlisted Icelandic choreographer Katrin Hall to choreograph the dance sequences in the video. When asked of the inspiration behind the music video for "Did It Again", Shakira said that she and Muller "brought all these pieces Moroccan women twirling and turning their heads, and the poetry from Alma-Tadema's paintings, plus this Icelandic contemporary dance piece and we mixed all these pieces together for the video."
The videos for both the original English version and the Spanish translation were released on 30 October 2009. A video for the remix version of the song, featuring American rapper Kid Cudi, debuted later in December 2009. The video starts with Shakira sitting in a steam filled bath house surrounded by other women facing her, all clad in white. The next scene shows a group of female Korean drummers performing the Korean "Three Drum Dance". Shakira appears in a bedroom wearing black lingerie and begins fighting her partner (played by dancer Daniel "Cloud" Campos ) in a martial arts inspired dance routine and ultimately manages to defeat him. Scenes of Shakira dancing wearing a black and golden outfit follow. Near the end of the video, all the previous scenes are rapidly interspersed. The version featuring Kid Cudi, features additional scenes of the rapper in a room.
The music video received generally positive reviews from critics. Tanner Stransky from 'Entertainment Weekly' reviewed the video positively, and said it was a "fun feat to watch her [Shakira] pull off". Story Gilmore from Neon Limelight called the fight between Shakira and her partner an "angry yet passion filled tussle" and the video a "smoking hot winner". Elena Gorgan from Softpedia, praised Shakira's dance moves and noted that she "comes very close to perfection in terms of artistic dancing". Jocelyn Vena of MTV News noted that Shakira was "dancing around being sexy" in the video. Olivia Smith from the 'Daily News' described the dance choreography as "highly athletic", but criticized the design of the hotel room where the video was filmed.
Live performances
Shakira made an appearance on 18 September episode of 'Jimmy Kimmel Live!' and performed "Did It Again", along with "She Wolf". Shakira performed the song on the US version of 'Dancing with the Stars' on 13 October, and on 'Saturday Night Live' on 18 October. In both the performances, Shakira was backed by female Korean drummers, who were also present in the music video of the song. The song was also performed by Shakira at the 2009 MTV Europe Music Awards. On 15 November, she performed the song on the UK version of 'The X Factor'.
Track listings
;Digital download (English version)
#"Did It Again" 3:12
;Digital download (Spanish version)
#"Lo Hecho Est Hecho" 3:12
;CD single (English version)
#"Did It Again" (Album Version) 3:12
#"Did It Again" (Benassi Remix) 5:55
;Digital EP
#"Did It Again" 3:12
#"Did It Again" (featuring Kid Cudi) (Benassi Remix) 5:55
#"Lo Hecho Est Hecho" (featuring Pitbull) 4:24
#"Did It Again" (Video) 3:29
Charts
Weekly charts
Year-end charts
{| class="wikitable sortable"|-
! style="text-align:center;"|Chart (2010)
! style="text-align:center;"|Position
|-
| Ireland (IRMA)
| style="text-align:center;"|44
|-
| US Hot Dance Club Songs ('Billboard')
| style="text-align:center;"|45
|-
| US Hot Latin Songs ('Billboard')
| style="text-align:center;"|32
|-
|}
Certifications
See also
*List of number-one dance singles of 2010 (U.S.)
*List of number-one Billboard Hot Latin Pop Airplay of 2010
References
Category:2009 singles
Category:Music videos directed by Sophie Muller
Category:Shakira songs
Category:Songs written by Pharrell Williams
Category:Songs written by Shakira
Category:Songs about infidelity
Category:Kid Cudi songs
Category:Songs written by Jorge Drexler
Category:2009 songs
Category:Crunk
Category:Crunk songs
Category:Hip hop songs
Category:Songs written by Lil Jon
Category:Song recordings produced by Lil Jon
Category:Lil Jon songs
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