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The Other Side (Pendulum song)

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Wikipedia article




"'The Other Side'" is a song by Australian drum and bass band Pendulum, released as the third single from their second album 'In Silico'. It was released on 28 July 2008 to coincide with their iTunes Festival gig at London's KOKO.[http://www.sonicdice.com/2008/06/18/pendulum-new-single-announced-festival-dates/ "Pendulum: New Single Announced + Festival Dates"]. Sonic Dice. Retrieved 25 June 2008. The song peaked at number 54 in the UK Singles Chart on 3 August, one week after it was first released.[http://acharts.us/song/37114 Pendulum - The Other Side]. acharts.us. Retrieved 12 August 2008.

Critical reception



"The Other Side" received mixed reviews. Simon Reynolds, of 'Digital Spy', said in his review that the song "continues their switch to a more mainstream, 'chartable' sound", and that it "seems far too cluttered, noisy and confused to become a chart hit". He went on to say it "is percussive and clearly designed to get dance floors moving, but outside of that context it's little more than a boisterous, unwanted assault on the ear drums".Reynolds, Simon. [http://www.digitalspy.co.uk/music/a111243/pendulum-the-other-side.html Pendulum: 'The Other Side']. Digital Spy. Retrieved 22 July 2008.

While reviewing the album 'In Silico', DJ Gregsta put "The Other Side" in a more positive light, describing it as an "excellent vocal track". He also went further to say that "this is, in my opinion, one of the standout tracks on the album and although unlikely to strike a chord with the media, I still believe its one of the best on the album".[http://www.djgregsta.co.uk/Media/CD_Reviews/Artist/pendulum.htm Pendulum Reviews] . DJ Gregsta. Retrieved 22 July 2008. The track also received a fairly neutral review from Aidan Williamson in his review of 'In Silico' for Strangeglue, who described the track as "quite odd... but cleverly constructed" and noted that it "squanders the interesting intro with an unimposing mid section".Williamson, Aidan. [http://strangeglue.com/reviews/pendulum-in-silico Pendulum: In Silico]. Strangeglue. Retrieved 23 July 2008.

Music video



logo depicted in the vent of a volcano in the music video for "The Other Side".

A music video was produced for "The Other Side" by the motion design studio Bon-Bon, directed by Rob Chandler.[http://www.behance.net/bonbonmotion The Bon-Bon Portfolio]. Behance Network. Retrieved 3 August 2008. It primarily depicts a man travelling in an elevator, stopping at several locations throughout the video. The video was initially released on 8 July 2008 exclusively through the BBC Radio 1 website.[http://www.bbc.co.uk/radio1/zanelowe/zane_pendulum.shtml Zane Lowe - Pendulum exclusive]. BBC Radio 1 website. Retrieved 23 July 2008. It was later uploaded to YouTube and various other websites for use on the band's Myspace page and official website.[http://www.myspace.com/pendulum Pendulum - UK - Drum & Bass / Rock / Electronica]. Myspace. Retrieved 23 July 2008.

During the video, a holographic projection in the elevator appears to communicate with the man using some of the lyrics in the song. It features several instances of the band's logo, which has also been used for the cover art of 'In Silico' and three of the singles taken from it. In particular the video features a UFO closely resembling the logo, which featured in the video for the band's earlier single "Granite". Parts of the video bear some resemblance to various scenes in the film '2001: A Space Odyssey'.

The man in the music video is Scott Ryan Vickers.

Track listing



'12-inch vinyl single'[http://www.discogs.com/release/1419148 The Other Side (12", S/Sided, Etch)]. Discogs. Retrieved 12 August 2008.


:A1. "The Other Side" 5:38

:A2. "The Other Side" 4:46

'CD single'[http://www.discogs.com/release/1422862 The Other Side (CD, Single)]. Discogs. Retrieved 12 August 2008.


#"The Other Side" 5:15

#"The Other Side" 3:41

#"The Other Side" 5:38

#"The Other Side" 4:46

'Digital EP'[http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=285605981&s=143444 Pendulum - The Other Side - EP]. UK iTunes Store. Retrieved 28 July 2008.[http://www.7digital.com/artists/pendulum/the-other-side-1/ Pendulum - The Other Side MP3 Downloads] . 7digital. Retrieved 30 July 2008.


#"The Other Side" 5:15

#"The Other Side" 3:41

#"The Other Side" 5:38

#"The Other Side" 4:46

#"Showdown" 7:39

Personnel



The following people contributed to "The Other Side".[http://www.discogs.com/release/1346158 "In Silico" (CD, Album)]. Discogs. Retrieved 28 July 2008.

*Rob Swire synthesiser, mixing

*Gareth McGrillen bass guitar

*Peredur ap Gwynedd guitar

*Paul Kodish drums

*Christopher Mayhew talkbox vocals

*Simon Askew mixing

*John Davis mastering

Video personnel

The following people contributed to the music video for "The Other Side".

*Rob Chandler director, editor, visual effects

*Sam Brown producer, director of photography

*Paul Richman producer

*Clayton McDermott visual effects

*Annelise (Annie) Levy makeup artist

*Justin Atkinson matte painter

*Scott Ryan Vickers actor

Charts



Notes



Category:2008 singles

Category:Pendulum (drum and bass band) songs

Category:Songs written by Rob Swire

Category:2008 songs

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