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Turn da Lights Off

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Wikipedia article




"'Turn da Lights Off'" is a song by American singer Tweet from her second studio album, 'It's Me Again' (2005). It features guest vocals from American rapper Missy Elliott, who co-wrote and co-produced the song with Kwam. The song was released on October 5, 2004, as the album's lead single. "Turn da Lights Off" contains a sample of Nat King Cole's "Lost April" and portions of Marvin Gaye and Tammi Terrell's "If This World Were Mine".

Background



Proposals for the 'It's Me Again' lead single dates back to early 2004, where MTV reported that the Missy Elliott-produced "Shook Up", featuring rapper and former '106 & Park' co-host Free, was in consideration for a lead single choice. However, complications from the merging between Elektra Records and Atlantic prevented the song's release, resulting in the song's cancellation and a pushback date for Tweet's 'It's Me Again' album. On October 5, 2004, "Turn da Lights Off" was released and began to appear on numerous mixtapes to help spread the word of the song's release. A promotional remix featuring 50 Cent and an alternate line by Elliott was also released to mixtapes in order to generate further buzz for the single.

Critical reception



The song met generally mixed to favorable reviews. Shaheem Reid of MTV's Mixtape Monday complimented the track for its guest production by rapper Kwam. Reid also praised Missy Elliott for her vocals and opening line, "we gonna take it back like polka dots", for its reminiscent-throwback feel of "a fly era".

By contrast, Andy Kellman of AllMusic criticized Elliott's vocals, stating that her "berserk squawks vandalize[d]" Tweet's "return single". On a lighter note, Kellman did favor Elliott's production for the single, in which he felt it was reminiscent of her other produced-single, "So Gone" by Monica. Kellman had also listed "Turn da Lights Off" as a "Song Pick", where it was cited as the "most representative" of the 'It's Me Again' album.

Music video



The music video for "Turn da Lights Off", alongside a "Makes a Video" special, premiered on MTV2 on January 11, 2005. The video begins with Elliott portraying a DJ while scratching on a vinyl record and performing her adlibs. The video then cuts to Tweet posing for camera shots in construction for her 'It's Me Again' album booklet. Throughout the video, Tweet is either seen getting a makeover or posing for other various camera shots. Elliott is shown again, where she begins to perform her rap while sitting on a couch behind Tweet's photo shoot or reprising her role as the DJ. The video then cuts back to Tweet posing for more camera shots while lip-syncing to the song.

Track listings



* 'US 12-inch single'

:A1. "Turn da Lights Off" (radio edit) 4:15

:A2. "Turn da Lights Off" (instrumental) 5:13

:B1. "Turn da Lights Off" (album version) 4:55

:B2. "Turn da Lights Off" (acapella) 4:42

* 'UK CD single'

# "Turn da Lights Off" (radio edit) 3:39

# "Boogie 2nite" (Seamus Haji Boogie Mix) 5:51

* 'German CD maxi single'

# "Turn da Lights Off" (radio edit) 4:14

# "Boogie 2nite" (Seamus Haji Boogie Mix) 5:51

# "Turn da Lights Off" (remix) 3:27

* 'UK and German 12-inch single'

:A1. "Turn da Lights Off" (album version) (featuring Missy Elliott) 4:55

:A2. "Turn da Lights Off" (remix) 3:27

:B1. "Turn da Lights Off" (instrumental) 5:13

:B2. "Boogie 2nite" (Seamus Haji Boogie Mix) 5:51

Credits and personnel



Credits adapted from the liner notes of 'It's Me Again'.

* Tweet vocals

* Marcella Araica assistant tracking engineering

* Carlos Bedoya additional recording

* Jimmy Douglass mixing

* Missy Elliott production, songwriting, vocals

* Kwam "K1Mil" production, songwriting

* Patrick Magee mixing assistance

* Herb Powers, Jr. mastering

* Mike Rivera recording

Charts



Release history



References



Category:2004 singles

Category:2004 songs

Category:Atlantic Records singles

Category:Missy Elliott songs

Category:Song recordings produced by Kwam

Category:Songs written by Kwam

Category:Songs written by Marvin Gaye

Category:Songs written by Missy Elliott

Category:Songs written by Tweet (singer)

Category:Tweet (singer) songs

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