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Time Limit (song)

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Wikipedia article




is a song by Japanese musician Hikaru Utada. It was released as a double A-side single with the song "For You" on June 30, 2000.

Background and development



In 1999, Utada released their debut album 'First Love', which was the most commercially successful album of all time in Japan. After this success, they released two follow-up singles, "Addicted to You" (1999) and "Wait & See (Risk)" (2000), which were both produced by American production team Jimmy Jam and Terry Lewis. For "Time Limit", Utada enlisted the help of American producer Rodney Jerkins, and recorded the song at Darkchild Studios in New Jersey.

The song was co-composed with Takuro of the band Glay, the first time Utada had shared the role of songwriter since their 1998 pre-debut album 'Precious' as Cubic U. For Utada's second album 'Distance' (2001), they worked together with Takuro again on the song "Drama".

The "For You" / "Time Limit" single was released right before Bohemian Summer 2000, their first wide-scale tour of Japan, and on the same day as the DVD single release of their previous single, "Wait & See (Risk)".

Promotion and release



The song was first unveiled on June 12, 2000, when a 60-second preview of "Time Limit" was previewed on Japan FM Network radio stations, a week before "For You" was previewed. To promote the single, Utada appeared in magazines released in June and July, such as 'Pati Pati', 'What's In?', 'Pia', 'Tokyo Walker' and 'Popteen'.

Utada performed "Time Limit" live on 'Hey! Hey! Hey! Music Champ' on June 26, 2000. This show was one of the highest-rated episodes of the program, taking in a 22.1% share of viewers for the time slot, however was beaten by Utada's previous appearances on the show in 1999 and later in 2001. On the June 29 episode of 'Utaban', Utada performed both "For You" and "Time Limit".

Music video



A music video was created for the song, featuring footage of a live performance by Utada on their Bohemian Summer 2000 tour. The footage was taken from the July 1, 2000 concert at the Yoyogi National Gymnasium, Tokyo.

Critical reception



Sato of OngakuDB.com noted the song's layered chorus work, and felt that to fully appreciate this, the song was better suited to listening at home on CD, rather than hearing it on television. CDJournal reviewers felt that Utada's "tightly structured" vocals made it into a "superior pop" song.

The "For You" / "Time Limit" single was successful enough to win a Song of the Year award at the 15th Japan Gold Disc Awards.

Track listings



Personnel



Personnel details were sourced from "For You/Time Limit"'s liner notes booklet.

*Paul Foley  Pro-Tools editing

*Rodney Jerkins  arrangement, production, rap, recording

*Takuro Kubo  writing

*Harvey Mason, Jr.  pro-tools editing, recording

*Dexter Simmons  mixing

*Hikaru Utada  all vocals, arrangement, writing

Charts



Sales and certifications



Release history



References



Category:2000 songs

Category:2000 singles

Category:Hikaru Utada songs

Category:Japanese-language songs

Category:Oricon Weekly number-one singles

Category:Song recordings produced by Rodney Jerkins

Category:Songs written by Hikaru Utada

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