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Erase/Rewind
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Wikipedia article
{{Infobox song
| name = Erase/Rewind
| cover = EraseRewind CD 1.jpg
| alt =
| caption = CD Single, part 1
| type = single
| artist = the Cardigans
| album = Gran Turismo
| released = (UK)
| recorded =
| studio =
| venue =
| genre = Alternative pop
| length = 3:35
| label = Stockholm, Polydor
| writer = Peter Svensson, Nina Persson
| producer = Tore Johansson
| prev_title = My Favourite Game
| prev_year = 1998
| next_title = Hanging Around
| next_year = 1999
| misc =
}}
"'Erase/Rewind'" is a song written by Peter Svensson and Nina Persson for the Cardigans' fourth studio album, 'Gran Turismo' (1998). The song is the album's second track and was released as its second single in 1999, reaching number three in Iceland, number seven in Italy and the United Kingdom, and number 12 in Sweden. It was featured in the 1999 film 'The Thirteenth Floor' during the ending credits. It was also featured in the 1999 film 'Never Been Kissed' when Josie (Drew Barrymore) dances with her prom date Guy (Jeremy Jordan).
Critical reception
'Birmingham Evening Mail' wrote, "The Swedish five-piece decrease the tempo slightly for this lilting ballad which is not quite as catchy as 'My Favourite Game' - which spent a massive three months in the UK top 40 - but should still confirm the band as being back in the big time.""Singles Pick of the Week". 'Birmingham Evening Mail'. 23 February 1999. Retrieved 1 December 2020.
Music video
The official music video was directed by Swedish director Adam Berg. It features science-fiction references to 'Star Wars' and '2001: A Space Odyssey'.'Henry Keazor/Thorsten Wuebbena: Video Thrills the Radio Star, Bielefeld 2011, p. 129/140.
At least three versions of the video exist. In one version, the walls which close on the band while performing nearly crush them before a camera pointing at them shuts down. Another version shows the walls stopping and a door opening in front of them. A variant of the latter shows several clips from 'The Thirteenth Floor' during the video.
The music video contains an Easter egg in braille; the title, "Erase/Rewind" is encoded on the wall in yellow dots, with "Ut" in Swedish, or out, above the door.
Credits and personnel
* Vocals: Nina Persson
* Guitar: Peter Svensson
* Bass: Magnus Sveningsson
* Keyboard: Lars-Olof Johansson
* Drums: Bengt Lagerberg
* Recorded at Country Hell, Tambourine Studios, Skurup, Sweden
* Producer: Tore Johansson
* Engineer: Tore Johansson, Janne Waldenmark
* Assistant engineer: Lars Gransson
* Audio mixing: Tore Johansson
* Mixing assistant: Jim Caruana
* Mastering by: Bjrn Engelmann Cutting Room Studios
Charts
Release history
Cover versions
*In 2008, Italian singer Sabrina Salerno released her dance version of this song as the lead single for her double album 'Erase/Rewind Official Remix'.
References
Buy Erase/Rewind now from Amazon
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