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It's Alright (East 17 song)
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Wikipedia article
{{Infobox song
| name = It's Alright
| cover = East 17 It's Alright.jpg
| alt =
| type = single
| artist = East 17
| album = Walthamstow
| B-side = Remix
| released =
| recorded = 1993
| studio =
| genre = Dance-pop
| length = 4:41
| label = London
| writer = Tony Mortimer
| producer =
* Phil Harding
* Ian Curnow
* Richard Stannard
* Neil James Stainton
| prev_title = West End Girls
| prev_year = 1993
| next_title = Around the World
| next_year = 1994
| misc =
}}
"'It's Alright'" is a 1993 dance-pop song by English boy band East 17, released as the sixth and last single from their debut album, 'Walthamstow' (1993). The single version, labelled the "Guvnor mix", begins with a slow ballad-like intro for the first minute, before converting to the dance sound for the rest of the track. It reached number three on the UK Singles Chart and became a number-one hit in Australia, France, Ireland, Israel, and Switzerland. In 2011, English singer and songwriter Kim Wilde recorded a cover of the song for her 12th album, 'Snapshots', which charted in Germany.
Chart performance
"It's Alright" was very successful on the charts on several continents and remains one of the band's biggest hits to date. In Europe, it peaked at number one in France, Ireland and Switzerland, while it reached number two in both Germany and Lithuania. Additionally, the single was a top-10 hit also in Austria, Belgium, the Netherlands, Norway and the United Kingdom, as well as on the Eurochart Hot 100, where it hit number four. In the UK, "It's Alright" peaked at number three in its seventh week on the UK Singles Chart, on 9 January 1994. The song also was a top-20 hit in Denmark and a top-30 hit in Sweden. Outside Europe, it went to number one in Australia, where it spent seven weeks in a row and ended the year as the fourth-highest-selling single.[http://www.aria.com.au/pages/aria-charts-end-of-year-charts-top-50-singles-1994.htm "It's Alright - Australian 1994 End Of Year Charts"]. 'ARIA End of Year Charts'. Retrieved 24 March 2008. and in Israel, where the song spent five weeks on the top spot. It earned a gold record in France, a silver record in the UK, and a platinum record in Australia and Germany.
Critical reception
Music writer James Masterton stated in his weekly UK chart commentary, that "It's Alright" is "classic East 17", "starting mellow with a piano before launching into a hardcore dance beat." In his review of 'Walthamstow', Alan Jones from 'Music Week' noted that the track "rings the changes; a reggae rollercoaster that moves from a UB40-style lead vocal through ragga and dub." On the single release, he rated it four out of five, adding, "The teen market has become somewhat more crowded since East 17's last single, but their stock is still high and this unusual track should confirm their standing behind Take That."
Music video
A music video was made to accompany the song, directed by Chris Clunn and Lawrence Watson. They had previously directed the video for "Slow It Down". The video begins with Brian Harvey and Tony Mortimer in a dark room, in front of a red stage curtain. Harvey sings while Mortimer plays the piano. As the rhythm kicks in, the band appears performing on a stage in front of a large crowd of young people. Different colors appear in the backdrop throughout the video, and the members of the band often performs while standing on large pyramide-like stairs. As the video nears its end, we're back with Harvey in front of the red stage curtain again. "It's Alright" was published on YouTube in September 2017. The video has amassed more than 12 million views as of September 2021.
In popular culture
The song came back to the public eye in February 2009, with the yoghurt company Mller playing "It's Alright" as the background song for their new advert. In the same year, it was featured in another advert, this time for More Th>n car insurance. In 2010, it was also used in the final montage in the series-ending episode of 'Big Brother's Big Mouth' in the United Kingdom.
In June 2015 the song was featured in an advertisement for the mobile network 3, in which it is lip-synched by a purple puppet, made by Jim Henson's Creature Shop, named Jackson.
Track listings
* 'CD and 7-inch single'
# "It's Alright" (The Guvnor mix) 4:43
# "It's Alright" (The Ballad mix) 5:18
* 'CD maxi'
# "It's Alright" (The Guvnor mix) 4:43
# "It's Alright" (The Ballad mix) 5:18
# "It's Alright" (Diss-cuss mix) 6:53
# "It's Alright" (Diss-cuss dub) 7:02
# "It's Alright" (Uncle Bob's All Strung Out mix) 7:08
* '12-inch maxi'
# "It's Alright" (The Guvnor mix)
# "It's Alright" (Diss-Buss mix)
# "It's Alright" (Uncle Bob's All Strung Out mix)
* 'CD maxi Remixes'
# "It's Alright" (Uncle Bob's All Strung Out mix) 7:10
# "It's Alright" (Big Boss mix) 3:42
# "It's Alright" (Swing mix) 3:53
# "It's Alright" (BiffCo mix) 8:59
Charts
Weekly charts
Year-end charts
Certifications and sales
Kim Wilde version
English singer and songwriter Kim Wilde recorded a cover of "'It's Alright'" in 2011 for her 12th album, 'Snapshots' (2011). It was released as a double lead single with "Sleeping Satellite", originally performed by Tasmin Archer, on 19 August 2011. A Groove Coverage remix of the song was also released, as the b-side to the album's second single "To France".
Music video
The accompanying music video for "It's Alright" premiered on 28 July 2011 exclusively on the German website of video hosting service MyVideo. It was recorded at the Kameha Hotel in Bonn and was directed by Nikolaj Georgiew.The video features Wilde and her band in a conference room at the hotel, where they perform the song. In between, there are segments featuring Wilde singing in other areas of the hotel.
Track listings
* 'CD single'# "It's Alright" (Radio edit) 3:20
# "Sleeping Satellite" (Radio edit) 3:30
* 'Digital download'
# "It's Alright" (Radio edit) 3:20
# "Sleeping Satellite" (Radio edit) 3:30
# "It's Alright" (Music video) 3:14
# "Sleeping Satellite" (Music video) 3:33
Official versions
*Album version 4:17*Radio edit 3:20
*Promo version ("mixed but not mastered") 4:17
*Groove Coverage remix 4:26
*Groove Coverage remix edit 2:55
Charts
References
Category:1993 singles
Category:1994 singles
Category:2011 singles
Category:East 17 songs
Category:Kim Wilde songs
Category:Number-one singles in Australia
Category:SNEP Top Singles number-one singles
Category:Number-one singles in Israel
Category:Irish Singles Chart number-one singles
Category:Number-one singles in Switzerland
Category:Songs written by Tony Mortimer
Category:Song recordings produced by Richard Stannard (songwriter)
Category:1992 songs
Category:London Records singles
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