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Deep (East 17 song)
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Wikipedia article
{{Infobox song
| name = Deep
| cover = Deep_(East_17_song).jpg
| alt =
| type = single
| artist = East 17
| album = Walthamstow
| released =
| recorded =
| studio =
| venue =
| genre =
| length = 4:08
| label = London
| writer = Tony Mortimer
| producer = Robin Goodfellow
| prev_title = Gold
| prev_year = 1992
| next_title = Slow It Down
| next_year = 1993
| misc =
}}
"'Deep'" is a song by British boy band East 17. Written by Tony Mortimer, it was released on 18 January 1993 as the third single from the band's debut album, 'Walthamstow' (1993). The song became their first top-five hit in the UK, charting at number five on the UK Singles Chart. Following the lackluster commercial performance of previous single "Gold", "Deep" returned the band to several international music charts, making it to the top 10 also in Australia, Ireland, Sweden and Zimbabwe. It is the band's only single to appear on the main 'Billboard' chart in the United States, peaking at number 23 on the Bubbling Under Hot 100.
Critical reception
Larry Flick from 'Billboard' wrote that "shuffling, hip-hop-lite beats groove along at a pleasing clip, while harmless rapping and layers of harmony cover the bases of top 40's fave sounds of the moment. It may sound completely formulaic and sugary, but it works incredibly well. Besides, not every song is meant to change the world. Sometimes, a little ear-candy is in order." A reviewer from 'Music & Media' stated that "this slow rap not unlike L.L. Cool J's standard I Need Love is a fairly inventive piece of music." Alan Jones from 'Music Week' picked it as Pick of the Week, commenting, "After their high octane hit House Of Love, it's something of a surprise to hear East 17 adopt a shuffle beat, as they do here, for a much less frenetic deadpan rap, punctuated by a melodic chorus, some pretty piano runs and chiming strings. A hit of some magnitude."
Jeff Silberman from 'The Network Forty' described it as "a smooth pop/funk ditty with spoken-rap vocals and sweet harmonies. This song is funky enough for crossover, yet polished and melodic enough for the mainstream. An inviting debut from their first album, 'Walthamstow'." Another editor, Wendi Cermak noted that "down-tempo and smooth, this jam comes off fresh. With a sound something like PM Dawn, this tune is sure to please." Johnny Lee from 'Smash Hits' gave it five out of five, writing that "the tykes from the 'Stow launch into the '93 with a groove so slinky it's almost obscene. Tony purrs his rap - "how much I can touch/How much and where" - in slo-mo mystical fashion. Plus it's got the most squishy chorus ever."
Music video
The official music video for "Deep" uses intercut clips of the band performing the track in various locations whilst hanging out and playing pool in their local area. It was directed by Richard Heslop.
Charts and certifications
Weekly charts
Year-end charts
Certifications
References
Category:1992 songs
Category:1993 singles
Category:East 17 songs
Category:London Records singles
Category:Music videos directed by Richard Heslop
Category:Number-one singles in Israel
Category:Songs written by Tony Mortimer
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