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Legend of a Rabbit

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Wikipedia article




'Legend of a Rabbit' ( 'Txi Chunq'), released in the United States as 'Legend of Kung Fu Rabbit', is a 2011 Chinese computer-animated film directed by Sun Yijun. The film features an original cast of Fan Wei, Yan Ni, Zhang Fengyi, Zhang Yishan and Pu Cunxin. In the English version, it stars the voices of Jon Heder, Tom Arnold, Rebecca Black, Michael Clarke Duncan and Claire Geare.

The film was released in 62 countries, and was the first Chinese animated feature ever to be shown internationally. The film was a box office failure in China, managing to gross CNY16.2 million compared to its CNY120 million budget. Some noted its similarity to the 'Kung Fu Panda' film franchise.

A sequel to the film, 'Legend of a Rabbit: The Martial of Fire', was released in 2015.

Plot



A rabbit named Tu'er has an occupation of cooking pancakes in Beijing. The rabbit is trained by a monkey kung fu master named Laoguanzhu, so he can defeat the master's enemy, a panda named Xiongtianba.

Tu'er, surprised at this discovery, confronts Laoguanzhu; furious at these accusations, Laoguanzhu begins to enlarge until he becomes a giant and devours Tu'er.

Cast



Production and release



'Legend of a Rabbit' was directed by Sun Yijun, president of animation at Beijing Film Academy. It was made over the course of three years, with a crew of 500 animators.

The film was produced on a budget of CNY120 million, with 80% of it used for production equipment, while the rest was used for marketing. Yijun said that he was not completely satisfied with the film, but it would still get attention to the Chinese animation industry.Ho, Stephanie (June 12, 2012). [http://www.voanews.com/content/china_animation_hopes_hinge_on_tofu_boy/1207892.html Hopes of Chinese Animation Ride on 'Tofu Boy']. Voice of America. Accessed on July 29, 2013. He also said:

'Legend of a Rabbit' was first presented in December 2010, at a conference held in Beijing.[http://yule.tom.com/2010-12-20/001Q/51147485.html ] (in Chinese). yule.tom.com. December 20, 2010. Accessed on July 30, 2013. The first teaser was released in February 2011, and a seven-minute preview was later put online in June.Young, Al (June 27, 2011). [http://twitchfilm.com/2011/06/watch-seven-minutes-of-legend-of-a-rabbit.html Watch Seven Minutes Of LEGEND OF A RABBIT]. Twitch Film. Accessed on July 30, 2013. The film premiered at the 2011 Cannes Film Festival. It was later shown at 3,000 theaters in China,[http://china-screen-news.com/2011/04/a-chinese-3d-rabbit-ready-to-run-all-over-the-world/ A Chinese 3D rabbit ready to run all over the world]. China Screen News. April 25, 2011. Accessed on July 29, 2013. and was released in more than 80 countries, making it the first Chinese animated film ever to have an international theatrical release.[http://travel.cnn.com/shanghai/play/chinas-answer-kung-fu-panda-2-kung-fu-rabbit-232362 China's answer to 'Kung Fu Panda 2': Kung Fu rabbit]. CNN. July 12, 2011. Accessed on July 29, 2013. Tianjin North Film Studio signed a deal with Cartoon Network to air the film in Australia, New Zealand, India and Taiwan,Coonan, Clifford (May 11, 2011). [https://variety.com/2011/tv/news/cartoon-network-snares-first-chinese-toon-1118036784/ 'Legend of a Rabbit' acquired for Oz, NZ, India, Taiwan]. Variety. Accessed on July 30, 2013. and merchandise such as a line of toys were also made.

It was announced in 2011 that an English dub of the film was in the works, with Michael Clarke Duncan, Rebecca Black, Claire Geare and Jade Lianna-Peters.Wiseman, Andreas (November 6, 2011). [http://www.screendaily.com/news/production/michael-clarke-duncan-rebecca-black-join-us-voice-cast-for-legend-of-a-rabbit/5034317.article Michael Clarke Duncan, Rebecca Black join US voice cast for Legend of a Rabbit]. Screen Daily. Accessed on July 29, 2013. Other candidates were Daniel Craig, Robert De Niro, Ralph Fiennes, Hugh Grant, Madonna, Shaquille O'Neal and Michael Tyson. It was the first-ever Chinese picture to have it be dubbed English on its North American release. The DVD of the English dub was released by Lions Gate Entertainment on September 24, 2013.[https://www.amazon.com/Legend-Kung-Fu-Rabbit/dp/B00DOQ8EYQ Legend of Kung Fu Rabbit (2011)]. Amazon.com. Accessed on July 29, 2013.

Reception



'Legend of a Rabbit' was a commercial flop at the Chinese box office, managing to gross CNY16.2 million against its CNY210 million budget. It had earned over CNY10 million on its first week. The film's director considered that the reason for the very little amount of viewing for cartoon movies was due to the audience's habits. However, in March 2013, it was #6 on Redbox's Family Top 20.Armstrong, Josh (March 17, 2013). [http://animatedviews.com/2013/kung-fu-rabbit-finds-success-via-redbox/ Kung Fu Rabbit fins success via Redbox]. animatedviews.com. Accessed on August 5, 2013.

Many have considered the film to be a rip-off of the 2008 American film 'Kung Fu Panda'. Reacting to this, Yijun denied that "Legend of a Rabbit" was even based on the film and said he was confused by the netizens' response.Ming, Lifang (July 7, 2011). [http://news.rednet.cn/c/2011/07/07/2308370.htm ] (in Chinese). Xiaoxiang Morning News. Accessed on July 29, 2013.

Response of the film from critics was mixed to negative. 'The Hollywood Reporter' said the film had "potential to be a cheeky finger-up to the Kung Fu Panda franchise", but noted the lack of "eye-popping action, incident or humor to nourish the congee-thin plot," saying that it was "sweet but not enough of a funny bunny."Lee, Maggie (August 23, 2011). [http://www.hollywoodreporter.com/review/legend-a-rabbit-film-review-226549 Legend of a Rabbit: Film Review]. 'The Hollywood Reporter'. Accessed on July 29, 2013. 'The Sun' called it "a commendable effort. It's only fault is that it has to stand up against the technically-slick productions from Hollywood."Choo, Mei (August 27, 2011). . The Sun. Accessed on July 30, 2013. Japancinema.net graded it a D, calling it an "unoriginal, messy, waste of time, waste of money film that hopefully I can forget as fast as I watched it."[http://japancinema.net/2011/09/08/legend-of-a-rabbit-review/ Legend of a Rabbit Review]. japancinema.net. September 8, 2011. Accessed on July 29, 2013. Linus Tee, writing for moviexclusive.com, criticized the film's humor and CGI quality, stating it would've been better if it had more-polished technological resources and dialogues.Tee, Linus. [http://www.moviexclusive.com/detail.php?c=83&desc=K&p=1140&t=kung-fu-rabbit-legend-of-a-rabbit-dvd-2011_1140 KUNG FU RABBIT (Legend Of A Rabbit) DVD (2011)]. moviexclusive.com. Accessed on July 30, 2013. Writing for the magazine 'Starburst', Andrew Pollard named it "one of those movies that you will regret giving your time to, and it will have you thinking of all the other, better ways you could have spent ninety minutes of your day, such as chewing glass or repainting the house and then watching the walls dry", giving it three out of ten stars.Pollard, Andrew (August 10, 2014). [http://www.starburstmagazine.com/reviews/dvd-and-blu-ray-home-entertainment-reviews/9426-legen-of-kung-fu-rabbit 'Legend of Kung Fu Rabbit"]. 'Starburst'. Starburst Magazine Limited. Retrieved August 15, 2014. On the positive side, the Dove Foundation awarded the film a score of 3 out of 5, saying that the "characters are memorable and the theme of loyalty is not to be missed in this movie!" However, they warned parents about the amount of violence in the film, suggesting it for kids at the age of 12 years or older.[http://www.dove.org/reviewpopup.asp?Unique_ID=9509 Legend Of Kung Fu Rabbit]. Dove Foundation. Accessed on July 29, 2013.

Awards



Sequels



A sequel of the film, 'Legend of a Rabbit: The Martial of Fire' came out in 2015. A sequel was first announced in November 2011. The film was sold to Turkey, Indonesia, Iran and the Middle East in February 2012, and was originally announced to be released under the title 'Legend of a Rabbit 2: Mysterious City Of Stones'.[http://www.screendaily.com/news/distribution/efms-latest-hot-deals-more-sales-from-dogwoof-tianjin-parlay/5038118.article EFM's Latest Hot Deals: More sales from Dogwoof, Tianjin, Parlay]. Screen Daily. February 16, 2012. Accessed on July 30, 2013. In May 2013, it was stated that Xu Zheng would play the main character, and that the film would premiere at the Cannes Film Festival on May 19. The sequel was also to be directed by Yijun.Shackleton, Liz (May 17, 2013). [http://www.screendaily.com/territories/asia-pacific/xu-zheng-hops-to-rabbit/5056247.article?blocktitle=ASIA-PACIFIC-PRODUCTION-NEWS&contentID=40149 Xu Zheng hops to Rabbit]. Screen Daily. Accessed on August 5, 2013. Neither were actually involved in the final film. It released on February 21, 2015 with many citing improvements over the first film with the higher quality animation and voice acting.

An Untitled Third Film is currently in development that was scheduled for a 2017 release but not much has been said since its announcement.

References




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