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Son (2008 film)

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Wikipedia article




'Son' is a 2008 short film starring Natalie Press. Financed and commissioned by Sony Vaio it was a branded content short that would become Viao's first branded content film. It went on to win multiple awards including Best Film at Edinburgh International Film Festival and Best Film at Slamdance Film Festival, becoming both a commercial hit and critical success for Sony Vaio.

Plot



A mother and son spent time in an underground theater. They work on a film production that seems slowly to consume them - but the ingenious drama turns out to keep twisting.

Branded content



Sony Vaio commissioned three artists: musicians Plan B, DJ Norman Jay and filmmaker Daniel Mulloy to each create branded pieces of content for Sony Vaio.Jones, Gareth, (26 February 2007) [https://www.campaignlive.co.uk/article/sony-enlists-djs-directors-vaio-social-networking-community/ Marketing Magazine - Sony enlists DJs, directors for VAIO social networking community], 'Marketing magazine'. Retrieved 23 November 2020.(30 April 2007) [https://www.standard.co.uk/competitions/win-vip-tickets-to-the-launch-of-vaionationcouk-7216906.html Win VIP tickets to launch of Vaionation Evening Standard], 'Evening Standard'. Retrieved 23 November 2020.

Son was commissioned as a marketing tool for the Sony Vaio computer and actress Natalie Press was cast in the lead role. In the filmmaker's hands a narrative was created in which the relationship with Sony Vaio became more subliminal to audiences than traditional product placement.

After winning Slamdance Film Festival 'Son' was invited to become one of the first short films to feature on YouTube's newly opened Screening Room. 'Son's' subsequent success led YouTube to promote 'Son' on its US home-page as a featured video.

Trilogy





'Son' is the second in Mulloy's acclaimed trilogy 'Dad', 'Son', 'Baby' that followed Mulloy's BAFTA winning Antonio's Breakfast and led Brandon Harris of 'FilmMaker' to cite Mulloy as '"one of the world's most well regarded short filmmakers."'Brandon Harris, (13 June 2011), [https://www.filmmakermagazine.com/news/2011/06/the-2011-krakow-film-festival/ "The 2011 Krakow Film Festival"], 'FilmMaker'. Retrieved 23 November 2020.

The characters in 'Son' where continued from those that initially appeared in Krakw Film Festival Golden Dragon winning 'Dad'[https://www.krakowfilmfestival.pl/en/archiwum/awards-2007/ Krakow Film Festival 2007 Awards Archive] Retrieved 23 November 2020. and would go on to be features in the British Independent Film Award winning 'Baby'.(27 January 2011) [http://dotorg-cms-production.cfapps.io/blogs/Short-Shot-Daniel-Mulloy Short Shot: Daniel Mulloy] Sundance Institute by Landon Zakheim. 6 Retrieved December 2014.

Edinburgh Film Festival



Son won Best short Film Award at Edinburgh International Film Festival 2008 as did Mulloy's next short film 'Baby' in 2010, making Mulloy the first director to win the world's oldest continually running film festival twice.

Awards



*Alpinale European Film Festival 2008 won Best Film Golden Unicorn

*Alpinale European Film Festival 2008 won Best Sound

*California Independent Film Festival 2008 won Golden Slate Award for Best Short Film

*Chicago International Film Festival 2008 Nominated Gold Hugo Best Short Film

*Edinburgh International Film Festival 2008 Won Best Short Film

*George Lindsey UNA Film Festival 2008 Won Best Short Film

*Lille International Short Film Festival 2008 Won Best Short Film

*Slamdance Film Festival 2008 Won Best Narrative Short [http://imdb1.ir/title/tt1185265/awards?ref_=tt_awd *IMDB 'Son' (short film) Awards page] Retrieved 6 December 2014.

References



Category:British short films

Category:2008 films

Category:2007 drama films

Category:2007 films

Category:British drama films

Category:Advertising

Category:Sponsored films

Category:Promotional films

Category:2008 drama films

Category:2000s English-language films

Category:2000s British films

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