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It Pays to Advertise (1931 film)
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Wikipedia article
'It Pays to Advertise' is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.[http://www.afi.com/members/catalog/DetailView.aspx?s=&Movie=6526 The AFI Catalog of Feature Films 1893-1993:'..It Pays to Advertise']
Paramount also produced a French-language version of the film titled ' (1932), directed by Karl Anton.
Plot
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.
Cast
*Norman Foster as Rodney Martin
*Carole Lombard as Mary Grayson
*Richard 'Skeets' Gallagher as Ambrose Pearle
*Eugene Pallette as Cyrus Martin
*Lucien Littlefield as Adams
*Judith Wood as Countess de Beaurien (credited as Helen Johnson)
*Louise Brooks as Thelma Temple
*Morgan Wallace as L. R. McChesney
*Tom Kennedy as Perkins
*Marcia Manners as Miss Burke
*Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan)
*John Howell as Johnson
*John Sinclair as Window Cleaner
Reception
The film received positive reviews. 'Photoplay' wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".
See also
*'It Pays to Advertise' (1919)
*'It Pays to Advertise' (1936)
References
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