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Loti (song)
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Wikipedia article
{{Infobox song
| name = Loti
| cover = Elvana Gjata - Loti.webp
| alt = An image depicting a female staring at the horizon
| border = yes
| type = single
| artist = Elvana Gjata
| album =
| language = Albanian
| released =
| recorded =
| studio =
| genre =
*Pop
*R&B
*urban
| length = 2:55
| label =
*East Music Matters
*Loudcom
| writer = Elvana Gjata
| producer = Jumpa
| prev_title = Thirr
| prev_year = 2021
| next_title = E di x Marre
| next_year = 2021
| misc =
{{External music video|}}
}}
"'" (; ) is a song by Albanian singer and songwriter Elvana Gjata. The song was composed and written by Gjata, while produced and arranged by Jumpa and Lex Barkey, respectively. Loudcom under exclusive license from East Music Matters released it as a single for digital download and streaming on 10 June 2021. Musically, it is an Albanian-language pop, R&B and urban song fusing folk, trap and rock elements, with the lyrics telling a tale of a woman, who loses the intimacy of her loved one.
Music critics applauded "", with praise concentrated on its appeal, music video as well as Gjata's musical versatility. Commercially, the song peaked atop the ranking in Albania and reached the top 60 in Switzerland. An accompanying music video was uploaded to Gjata's YouTube channel on 10 June 2021 and was filmed at the Divjak-Karavasta National Park, Albania.
Background and composition
Gjata teased the premiere of "" by uploading a preview on her social media accounts and announcing that it would be released on 10 June 2021. Lasting two minutes and 55 seconds, Loudcom under exclusive license from East Music Matters made the single available on the announced date for digital download and streaming in various countries. "" was composed and written by Gjata herself. German producers Jumpa and Lex Barkey produced and arranged the song, respectively. Musically, "" is an Albanian pop, R&B urban song incorporating folk, trap and rock elements. The Albanian-language song lyrically tells a tale about a woman, who loses the intimacy of her significant other. Lyrics from the song translated into English include: "The price for loving you with my tears, I am washing it out / Could you stop the world for me? If you could love me more than yourself, would you?"
Reception
Upon release, "" was met with widespread acclaim from selected music critics. Albanian music website 'Illyrian Pirates' gave a positive review, applauding its "fresh" appeal and Gjata's "magnetic" vocal performance as well. Zangba Thomson from 'Bong Mines Entertainment' noticed a "heartfelt" narrative and complimented the singer's "ear-pleasing" vocal delivery. In a review for 'Eurovistan' and 'Eurovision Union', both writers came to a collective conclusion and went on to laud the song's nature as well as the singer's musical versatility, with the latter stating that its melodies give a "traditional, ethnic" feel. Fans of "" include Albanian politician Erion Brae and Romanian musician Inna. Inna further incorporated the song on her exclusive Apple Music playlist. Commercially, "" reached number two in Albania for the week ending 19 June 2021, and topped the ranking a week later on 26 June. After having trended on the Swiss Spotify and Streaming charts, the single reached number 55 in Switzerland, as the singer's second charting record in the country.
Music video
, Albania.
An accompanying music video for "" was uploaded at 23:59 (CET) to Gjata's official YouTube channel on 10 June 2021, preceded by a teaser released on 9 June. 'Note: Open description for credits.' Upon its premiere, the video trended on the YouTube Top 100 chart in Austria, Germany, Norway, Sweden and Switzerland. Filmed at the Divjak-Karavasta National Park in Albania, it was directed by Albanian content creator Flicka Elisa and visual designer Vasjen Katro. Katro is also credited as the video's editor alongside producer Borin Leka. The reviewer from 'Illyrian Pirates' was enthusiastic towards the clip and called it "stunning", while stating that the visual suited the singer's both appearance and vocal abilities. Labinot Nimani from the publication 'Albanian Post' applauded Gjata's styling and noted "fancy" and "unique" visuals.
Credits and personnel
Credits adapted from Tidal and YouTube.
*Elvana Gjatacomposing, songwriting, vocals
*Borin Lekamusic video editing
*Flicka Elisavisual directing
*Jumpaproducing
*Lex Barkeyarranging
*Vasjen Katrovisual directing, editing
Track listing
*'Digital download and streaming'
#""2:55
Charts
Weekly charts
{| class="wikitable sortable plainrowheaders" style="text-align:center"
|+ Weekly chart performance for ""
! scope="col" | Chart (2021)
! scope="col" | Peak
position
|-
! scope="row" | Albania (The Top List)
| 1
|-
|}
Year-end charts
Release history
{| class="wikitable plainrowheaders"
|+ Release dates and formats for ""
! scope="col" | Region
! scope="col" | Date
! scope="col" | Format(s)
! scope="col" | Label(s)
! scope="col" |
|-
! scope="row" | Various
| 11 June 2021
|
|
| {{center|Citations regarding the digital release of "Loti" by Elvana Gjata in various selected countries:
*
*}}
|}
References
Category:2021 singles
Category:2021 songs
Category:Albanian-language songs
Category:Elvana Gjata songs
Category:Pop songs
Category:Song recordings produced by Jumpa
Category:Songs written by Elvana Gjata
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