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Obey (Bring Me the Horizon and Yungblud song)
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Wikipedia article
{{Infobox song
| name = Obey
| cover = BMTHObeyxYungblud.jpg
| alt =
| type = single
| artist = Bring Me the Horizon and Yungblud
| album = Post Human: Survival Horror
| released =
| recorded = 2020
| studio = Casa do Syko (United Kingdom)
| genre =
| length =
| label =
* Sony
* RCA
| writer =
* Oliver Sykes
* Jordan Fish
* Dominic Harrison
| producer =
* Oliver Sykes
* Jordan Fish
| chronology = Bring Me the Horizon
| prev_title = Parasite Eve
| prev_year = 2020
| next_title = Teardrops
| next_year = 2020
| misc =
}}
"'Obey'" is a song by British rock band Bring Me the Horizon and English singer Yungblud. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the third single from the group's 2020 commercial release 'Post Human: Survival Horror' on 2 September 2020.
"Obey" was voted as Annie Mac's "'Hottest Record of the Year'" in 2020.
Promotion and release
In May 2020, Yungblud tweeted out a cryptic tweet asking Oliver Sykes and Jordan Fish to check their inboxes. This led to a lot of speculation and teasing of a collaboration between the band and the singer. Sykes later revealed that the band and Yungblud "have something coming". The track was then officially teased when Sykes posted a QR code leading to a website with a snippet of the music video.
Within a week until the song's release, both of the artists revealed promotional pictures for the collaboration which pictured Sykes and Yungblud being half naked and covered in blood, that would feature a caption that said "u ain't ready".
Composition and lyrics
"Obey" has been described as a "massive, genre-bending call-to-arms" industrial metal, nu metal, alternative metal, electronic metal, pop metal, pop punk and a hard rock song, including elements of electronic dance music and rave music. It was written and composed by Oliver Sykes, Jordan Fish and Yungblud during quarantine times for the COVID-19 pandemic. The lyrics talk about the oppression that people suffer because of world leaders and politicians. It is written mostly from the point of view of the oppressor, as Sykes told 'Forbes':
Music video
The music video for "Obey" was released on the same day as the single. Directed by Sykes himself, the video features two giant robots which look like a Power Ranger/Transformer hybrid, that are both controlled by Sykes and Yungblud. Before confronting, the two robots dance and then engage in a fight where the robot controlled by Yungblud knocks the other robot down. When the robot controlled by Sykes gets up, they both seem to lose control of their respective robots who then make out with each other and then stroll off into the sunset.
The song surpassed 1 million views within the first 24 hours after premiering on YouTube. In its first week, the video for the song reached 4.4 million views.
Personnel
Credits adapted from Tidal.
'Bring Me the Horizon'
* Oliver Sykes lead vocals, production, engineering
* Lee Malia guitars
* Jordan Fish keyboards, programming, percussion, backing vocals, production, engineering
* Matt Kean bass
* Matt Nicholls drums
'Additional personnel'
* Yungblud vocals
* Mick Gordon percussion, synthesiser, additional production
* Jordan Baggs backing vocals
* Luke Burywood backing vocals
* Clayton Deakin backing vocals
* Tom Millar backing vocals
* Giles Stelfox backing vocals
* Sam Winfield backing vocals
* Chris Athens mastering
* Zakk Cervini mixing, recording
* Carl Brown recording
In popular culture
In 2021, "Obey" was used as the theme song for WWE's NXT TakeOver: Vengeance Day PPV.
Charts
References
Category:2020 singles
Category:2020 songs
Category:Bring Me the Horizon songs
Category:Yungblud songs
Category:Songs written by Oliver Sykes
Category:RCA Records singles
Category:Sony Music singles
Category:Nu metal songs
Category:Songs about the COVID-19 pandemic
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