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Wikipedia article{{infobox song | name = It Didn't | artist = Madeline Merlo | album = | type = single | cover = It Didn't.jpeg | border = | recorded = | studio = | released = | format = | label = | length = | genre = | writer = | producer = | chronology = Madeline Merlo singles | prev_title = Kiss Kiss | prev_year = 2020 | next_title = | next_year = | misc = }} "'It Didn't'" is a song recorded and co-written by Canadian country pop artist Madeline Merlo. She wrote the track with Jason Blaine and producer Jeff Pardo. Background and releaseMerlo stated that "It Didn't" was one of her favourite songs that she had ever written. She described it as "about feeling the light at the end of the tunnel after a difficult time," adding it "touches on my battle with depression and overcoming a tumultuous breakup". "It Didn't" was initially released as a promotional single in April 2020 on the same day Merlo released the songs "Kiss Kiss" and "If You Never Broke My Heart". She viewed the three tracks as a "reflection" of the two years she had spent living in Nashville, Tennessee. Together, Merlo said they are meant to represent the "multitude of emotions you experience going through heartbreak and ending up on the other side". "It Didn't" was later sent to country radio as the follow-up to "Kiss Kiss" in October 2020. Critical receptionHendrik Pape of 'Sound Check Entertainment' referred to the track as an "up-tempo post-break-up anthem". 'Front Porch Music' described the song as a "power track with an electric guitar, an undeniably contagious tempo, and delicately curated lyrics," calling Merlo's voice "powerful". Ally Paige of 'Swift Current Online' said the song "joyfully celebrates the closure after the heartbreak and finding the light at the end". Commercial performance"It Didn't" reached a peak of #17 on the 'Billboard' Canada Country chart dated March 20, 2021 marking Merlo's eighth Top 20 hit. Music videoThe official music video for "It Didn't " premiered on February 17, 2021. The video was directed by brothers John Edde and Matt Edde. It features Merlo starting the video on a couch, before transitioning into scenes of enjoyment. Merlo stated that "the boxer at the end is a metaphor for the fight it takes to come out on the other side". ChartsRelease historyReferencesCategory:2020 songs Category:2020 singles Category:Madeline Merlo songs Category:Open Road Recordings singles Category:Songs written by Jeff Pardo Category:Songs written by Madeline Merlo | |
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