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Now I'm in It
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Wikipedia article
{{Infobox song
| name = Now I'm in It
| type = single
| cover = Haim - Now I'm in It.png
| alt =
| artist = Haim
| album = Women in Music Pt. III
| released =
| recorded =
| genre =
| length =
| label = * Polydor
* Columbia
| writer = * Danielle Haim
* Este Haim
* Alana Haim
* Rostam Batmanglij
* Ramesh Srivastava
| producer = * Ariel Rechtshaid
* Danielle Haim
* Rostam Batmanglij
| prev_title = Summer Girl
| prev_year = 2019
| next_title = Hallelujah
| next_year = 2019
| misc =
}}
"'Now I'm in It'" is a song by American band Haim, released as a single on October 30, 2019.
Background
In an interview with 'The Guardian', the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now Im in It is a break-up song because I sing: We cant be friends but Im talking about me and my mind. It was gnarly and I was not OK with myself". Shortly before release, Danielle revealed that the song was about going through a bout of depression.
Critical reception
Abby Jones of 'Pitchfork' thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".
Music video
The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson. It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side.
Credits and personnel
Credits adapted from Tidal.
'Musicians'
* Danielle Haim vocals, acoustic and electric guitar, conga
* Alana Haim vocals, conga
* Este Haim vocals, bass
* Rostam Batmanglij electric guitar, piano, synthesizer, drum and synthesizer programming
* Ariel Rechtshaid synthesizer, drum and synthesizer programming
* Buddy Ross synthesizer
'Technical'
* Ariel Rechtshaid engineering
* Rostam Batmanglij engineering
* Dalton Ricks engineering
* John DeBold engineering
* Manny Marroquin mixing
* Jasmine Chen assistant recording engineering
* Matt DiMona assistant recording engineering
* Emily Lazar mastering engineering
* Chris Allgood assistant mastering engineering
Charts
Release history
References
Category:2019 singles
Category:2019 songs
Category:Haim (band) songs
Category:Songs written by Danielle Haim
Category:Songs written by Este Haim
Category:Songs written by Alana Haim
Category:Songs written by Rostam Batmanglij
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