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Wikipedia article"'Unorthodox'" is a song by Tottenham-born rapper Wretch 32 featuring vocals from British recording artist Example. It was released on 17 April 2011 as the second single from his second studio album 'Black and White'. A 12" vinyl was released the following day. The song samples Run D.M.C.'s "What's It All About" and Manchester band The Stone Roses' 1989 hit "Fools Gold" which appears on the US version of 'The Stone Roses' and later on 'Turns into Stone'. The track was produced and co-written by British production team Future Cut. The song also features on the album 'Now 79'. "Unorthodox" was selected as the 'Weekend Anthem' of BBC Radio 1 by Jo Whiley for 2627 March 2011.[http://www.bbc.co.uk/programmes/b00zld2q/ BBC Radio 1 Request Show 26 March 2011] BBC Radio 1, Retrieved 2011-04-18. It also features on the soundtrack of 'FIFA Street'. Critical receptionLewis Corner of 'Digital Spy' gave the song a positive review stating:
Chart performance"Unorthodox" first charted on 22 April 2011 on the Irish Singles Chart at number 37 and then peaking 32, beating the peak of previous single "Traktor", which reached number 45 in January 2011. On 24 April 2011, the single debuted at number 2 on the UK Singles Chart for the week ending 30 April 2011, marking Wretch 32's highest-charting single to date and Example's second highest-charting single to date; with the latter's "Changed the Way You Kiss Me" peaking at number 1. The following week the single fell five places to number 7; spending but another week in the top 10 before falling to number 16. "Unorthodox" then gradually fell down the chart, spending a total of six weeks in the top 40 before dropping down to number 43. The single also debuted at number-one on both the R&B releases chart and the independent releases chart, knocking off Jennifer Lopez's "On the Floor" and Adele's "Someone Like You" respectively. Music videoA music video to accompany the release of the single "Unorthodox" was first released on YouTube on 1 March 2011, directed by Ben Newman. The video lasts 3 minutes and 23 seconds long. The video begins with faded dictionary definition of the words 'Orthodox' and 'Unorthodox', the latter of which is defined as "breaking the convention or tradition". The song then begins to play with Wretch 32 and Example rapping besides one another when walking around the notorious Broadwater Farm estate. The lyrics talk of people not adhering to the norm and as such the video features a range of unorthodox characters; including a young child with speakers in a shopping trolley, women with piercings, a woman shaving her head and a tattoo artist.[https://www.youtube.com/watch?v=LysZJBo2HI4/ Wretch 32 Unorthodox Music Video], YouTube, Retrieved 2011-04-19. The video features cameos from rappers Chipmunk, Scorcher, singer Yasmin & Akai Osei Track listingCharts and certificationsWeekly chartsYear-end chartsCertificationsRelease historyReferencesCategory:2010 songs Category:2011 singles Category:Wretch 32 songs Category:Example (musician) songs Category:Ministry of Sound singles Category:Songs written by Iyiola Babalola Category:Songs written by John Squire Category:Songs written by Example (musician) Category:Songs written by Ian Brown Category:Songs written by Wretch 32 | |
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