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Run Devil Run (Girls' Generation song)
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Wikipedia article
{{Infobox song
| name = Run Devil Run
| cover = Run Devil Run Single.jpg
| alt =
| type = single
| artist = Girls' Generation
| album = Run Devil Run Girls' Generation
| A-side = Mr. Taxi
| released = March 17, 2010
January 25, 2011
| recorded = January 2010
| studio =
| venue =
| genre = Electropop
| length =
| label = S.M. Entertainment, Nayutawave
| writer = busbee, Alex James, Kalle Engstrm
Lyrics: Hong Ji-yoo , Nakamura Kanata
| producer =
| prev_title = Hoot
| prev_year = 2010
| next_title = The Boys
| next_year = 2011
| misc =
}}
"'Run Devil Run'" is a song by South Korean girl group Girls' Generation. The original Korean version was released on March 17, 2010, as a single from 'Run Devil Run' (2010), the reissue of their 2010 studio album 'Oh!'. A Japanese version was released digitally on January 25, 2011, by Nayutawave Records, and was later released as a double A-side single with "Mr. Taxi" on April 23, 2011, as the third single from their Japanese self-titled debut studio album.
Background
"Run Devil Run" was written by Alex James, busbee, and Kalle Engstrm. In 2008, American singer Kesha provided the vocals for the demo of the song which has been leaked online. The song was pitched to SM Entertainment for Girls' Generation. In 2011, Girls' Generation recorded a Japanese version of "Run Devil Run", which was released as a double A-side with "Mr. Taxi".
Composition
The song is an electro pop song, with horn synths in the background, and strong harmonies. It is a strong conical departure from the group's usual musical style until that point. It has been noted to use the 'schaffel' beat.
Charting
Its first number one on network television was on KBS's 'Music Bank', where it won over Kara's "Lupin" and 2AM's "Jalmot Haesseo" (English: "I Was Wrong"). Moreover, "Run Devil Run" was ranked at number one on the 'Gaon' Singles Chart for two weeks.
Promotion
On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-called 'Black SoShi'.
In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.
They concluded their song promotions by May 2, 2010, in SBS's 'Inkigayo'.
In Japan, "Run Devil Run" was first performed on Music Station on January 28, 2011.
Music videos
The music video for "Run Devil Run" was released on March 18. They also released a story version on March 31, 2010.Lucia Hong: '[http://10.asiae.co.kr/Articles/new_view.htm?sec=ent4&a_id=2010033015365142024 Girls' Generation to release story version of "Run Devil Run"] ' 10asia.co.kr. March 30, 2010.
Original video
The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.Story Version
The story version is similar to the original version, with the two rooms where the girls are dancing, and there individual close-ups in their Black SoShi looks, but the overall video is different, with a tie-in with the video of the group's song "Oh!". In the beginning of the video, it shows the mishandled helmet spill a cup, which damages a computer monitor, causing the Black SoShi to emerge from the monitor and into the girls' room and begin making a mess of it. Soon, the girls meet the Black SoShi, and after an encounter with them, Yuri pulls the plug from the monitor to its outlet, turning off the monitor and causing the Black SoShi to disappear. When the girls are cleaning up the room, one of them touches the monitor, and it shows the Black SoShi. [http://sports.chosun.com/news/ntype2.htm?ut=1&name=/news/entertainment/201002/20100224/a2x75103.htm [ ] ? ('[Hayikeot glance] Girls' engraved on the chest of the number mean?')]. 'The Chosun Ilbo '. February 23, 2010. Retrieved February 23, 2010.Japanese version videos
On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.
Credits and personnel
Credits are adapted from 'Run Devil Run' liner notes. The Japanese version credits are adapted from "Mr. Taxi / Run Devil Run" liner notes.
* Girls' Generation Vocals
** Taeyeon Main vocals, Background vocals
** Jessica Main vocals, Background vocals
** Sunny Vocals, Background vocals, Main Raps
** Tiffany Lead vocals, Background vocals
** Hyoyeon Vocals, Main Raps
** Yuri Lead Vocals
** Sooyoung Vocals, Raps
** Yoona Vocals
** Seohyun Main vocals, Background vocals
* Hong Ji-yoo Lyrics
* Kanata Nakamura Lyrics
* Kenzie vocal direction
* Lee Seong Ho recording engineer
* Nam Gung Jin audio mixing
* Michael Busbee songwriting
* Alex James songwriting
* Kalle Engstrm songwriting
Charts
Korean version
Year-end chart
Japanese version
Certifications and sales
Awards and nominations
Release history
Footnotes
; Notes
; References
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