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Ice Cream Truck (song)
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Wikipedia article
{{Infobox song
| name = Ice Cream Truck
| cover = Cazwell ice cream truck.jpg
| alt = Cazwell, wearing a Count von Count T-shirt, is seen eating ice cream behind an ice cream truck and a building.
| type = single
| artist = Cazwell
| album = Watch My Mouth (Deluxe Edition) 'and' Spork (Original Motion Picture Soundtrack)
| released = August 17, 2010
| format =
| recorded =
| studio =
| venue =
| genre = Hip hop
| length = 2:17
| label = Peace Bisquit
| writer = Cazwell, Chris Bracco
| producer = Cazwell, Chris Bracco
| prev_title = Tonight
| prev_year = 2009
| next_title = Get My Money Back
| next_year = 2011
| misc =
}}
"'Ice Cream Truck'" is a song by American rapper Cazwell. The song has been described as a light, easy and '80s-sounding hip-hop song that uses a xylophone to emulate a jingle played on an ice cream truck. The single was released in August 2010, and is a track on the deluxe edition of Cazwell's second album 'Watch My Mouth'.
"Ice Cream Truck" was written and produced by Cazwell and Chris Bracco, originally for the 2010 film 'Spork', which was written and directed by J.B. Ghuman Jr. but did not plan to have a commercial release until Cazwell's manager suggested doing a video for the song. The video, which was directed by Marco Ovando, premiered on YouTube on July 30, 2010, and received over 1 million views within a week.
Background and release
Cazwell approached his friend J.B. Ghuman Jr. to submit tracks for a film Ghuman was directing and writing, 2010's 'Spork'. The songs did not meet with Ghuman's approval. The director wanted a song that had an "80s hip-hop feel" with "minimal cute noises" and was "Something summery like going to the ice cream truck."Ariel, Mark (July 2013). [http://thefightmag.com/2013/july/feature_cazwell.html "GUESS WHO? CAZWELL"] . 'The Fight'. Retrieved September 27, 2013. Cazwell and his engineer agreed of doing a song called "Ice Cream Truck" on the last day working with Ghuman for the film. The track was written in 45 minutes, and the song was recorded in the next hour and 45 minutes. He claimed of writing the song in a "Chinese-food hangover."Rothaus, Steve (October 2010). [http://miamiherald.typepad.com/gaysouthflorida/2010/10/gay-rapper-cazwell-hauling-his-ice-cream-truck-to-lux-on-south-beach-sunday-night.html "Gay rapper Cazwell hauling his 'Ice Cream Truck' to Lux on South Beach Sunday night"]. 'Miami Herald'. Retrieved July 5, 2013.
Cazwell had not planned "Ice Cream Truck" to have a commercial release. However, in June 2010,Rule, Doug (September 23, 2010). [http://www.metroweekly.com/feature/?ak=5610 "Sweet Licks"]. 'Metro Weekly'. Retrieved September 27, 2013. with no music video released by him in a few months, his manager suggested that he do a video for the song.Steward, D.A. (February 22, 2013). [http://outlookcolumbus.com/2013/02/cazwell-talks-about-life-hip-hop-and-go-go-boys/ "Cazwell Talks About Life, Hip-Hop and Go-Go Boys"]. 'Outlook Columbus'. Retrieved July 5, 2013. The music video was released on YouTube on July 30, 2010, and was later made available on iTunes on August 24.[https://itunes.apple.com/us/music-video/ice-cream-truck/id388193658 Music Videos - Ice Cream Truck by Cazwell]. iTunes Store. Retrieved July 5, 2013. The single was released on August 17, and comes with an a cappella and instrumental version of the song.[https://itunes.apple.com/us/album/ice-cream-truck/id386049810 "Music - Ice Cream Truck by Cazwell"]. iTunes Store. Retrieved July 5, 2013. The song also appears as the third track on the deluxe edition of Cazwell's second album 'Watch My Mouth'.[https://itunes.apple.com/us/album/watch-my-mouth-deluxe-edition/id441493695 "Music - Watch My Mouth (Deluxe Edition)"]. iTunes Store. Retrieved July 5, 2013.
Composition
"Ice Cream Truck" has been described by both Cazwell and other writers as a cute, simple and upbeat 1980s-style hip-hop summer anthem. It plays at a length of two minutes and seventeen seconds and at a tempo of 127 beats per minute.[http://www.junodownload.com/products/ice-cream-truck/1615999-02/ "Ice Cream Truck by Cazwell on MP3 and WAV"] . Juno Download. Retrieved July 6, 2013. Keyboard-performed xylophones are used in the track's instrumentation to emulate an ice cream truck jingle.InTorontoMagTV (December 3, 2010). [https://www.youtube.com/watch?v=Ixv4S2eJzPU#t=189 "InTorontoTV: Interview with Cazwell in Toronto"]. TorontoTV Official YouTube Channel. Retrieved September 27, 2013. Cazwell said about the song; "The lyrics arent overtly sexual and the video is fun and sexy. And makes people feel fun and happy about being gay. Its an irresistible song. Its not pushy. Everyones smiling and having a good time."Matthew, Kirsten. [https://web.archive.org/web/20110205211355/http://dirty-mag.com/03/ent_caz.html "CAZWELL: it's all over his face"]. Archived from [http://dirty-mag.com/03/ent_caz.html original] on February 5, 2011. Retrieved February 14, 2016. The track was well received by a writer for 'The Advocate', who noted the song to be "destined to rival Katy Perry's "California Gurls" as this summer's most sizzling anthem."
Music video
The video debuted on YouTube on July 30, 2010, and was directed by Marco Ovando. The dancers in the video were Avi Vichner, Alex Maravilla, Jimmy Gonzales, Cesar Abreu, Joe Buffa, Johnny Sanford, Eddie Barrena, John Byrne and Geronimo Frias. The video was shot in Cazwell's apartment in one day.Lopez, Rich (September 22, 2010). [http://www.dallasvoice.com/sticky-sweet-1045212.html "Sticky sweet"]. 'Dallas Voice'. Retrieved July 6, 2013. According to Cazwell:
Because of the provocative nature of the music video, YouTube has flagged the video for adult content. Thomson called the video "this summer's raunchiest music video," while Michael Musto of 'The Village Voice' named it "hypnotically suggestive" and a "sweet uplift". It was rated "music video of the day" by 'Paper' magazine on August 16, 2010.Mr. Mickey (August 16, 2010). [http://www.papermag.com/2010/08/todays_music_video_of_the_day.php "Cazwell's ""Meet Me at the Ice-Cream Truck" Is Our Music Video of the Day"]. 'Paper'. Retrieved July 5, 2013. The video became a viral hit, receiving over 1 million views within a week.Thomson, Charles (August 12, 2010). [https://web.archive.org/web/20120311213955/http://www.sawfnews.com/Entertainment/65197.aspx "The Ice Cream Man Cometh"]. 'Sawf News'. Retrieved January 24, 2011 A sequel of the video is for Cazwell's "Get My Money Back", which featured the same dancers as in "Ice Cream Truck".
Yogurt company Snog also did a commercial taking on the music video, which also featured Cazwell and the same dancers, and was directed by Ovando.peacebisquet (May 24, 2011). [https://www.youtube.com/watch?v=cn8LUX9f3gw "CAZWELL "The Snog Shop" [SNOG Commercial]"]. Peace Bisquit Official YouTube Channel. Retrieved July 10, 2013. A brand of underwear based on the song was also sold in retailers.
References
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