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What's Luv?
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Wikipedia article
{{Infobox song
| name = What's Luv?
| cover = What's_luv.jpg
| alt =
| type = single
| artist = Fat Joe featuring Ashanti and Ja Rule
| album = Jealous Ones Still Envy (J.O.S.E.)
| B-side = Hustlin'
| released =
| recorded =
| studio = The Crackhouse (New York City)
| genre =
| length =
| label =
| writer =
| producer =
| chronology = Fat Joe
| prev_title = We Thuggin'
| prev_year = 2001
| next_title = Crush Tonight
| next_year = 2002
| misc =
}}
"'What's Luv?'" is a song by American rapper Fat Joe, released through Atlantic Records and Fat Joe's Terror Squad Productions as the second single from his fourth studio album, 'Jealous Ones Still Envy (J.O.S.E.)' (2001). The song features additional vocals from singer Ashanti and from rapper Ja Rule on the remix and album version on the song. "What's Luv" was produced by Irv Gotti and Chink Santana. The lyrics of the song's chorus are based in part on the title refrain of the 1984 Tina Turner hit "What's Love Got to Do with It". The song additionally includes a lyric ("I'm not a hater, I just crush a lot") that references the 1998 song "Still Not a Player" by Big Pun. Fat Joe, Ja Rule, and the song's two producers are credited as the writers of "What's Luv", as are Big Pun and the lyricist of "What's Love Got to Do with It", Terry Britten.
"What's Luv?", released in the United States on February 4, 2002, peaked at number two on the 'Billboard' Hot 100 chart that April. The single stayed on the chart for 20 weeks, giving Ashanti her second top-10 single, Fat Joe his first, and Ja Rule his seventh. The song additionally topped the 'Billboard' Hot Rap Songs and Rhythmic charts. "What's Luv?" made Ashanti the first female artist to simultaneously occupy the top two positions on the Hot 100. The single was also a success internationally, reaching the top five in Australia, New Zealand, Switzerland, and the United Kingdom.
Production
Fat Joe claimed that Ashanti recorded vocals for the demo, with the plan being to replace her on the record with Jennifer Lopez to appeal to the Latin market. When Joe heard the demo, he insisted on doing the record with Ashanti instead.
Music video
The video for "What's Luv?" was filmed in New York City, at Fordham University. The music video features cameo appearances from DJ Kay Slay, Capone, Young Noble, Kastro, Treach, Fat Joe's son, Maia Campbell as Joe's love interest, and Terror Squad members Tony Sunshine, Prospect, Armageddon, and Remy Ma. Tommy Davidson and Miguel Nez, Jr. also appear in the video since the song was included in the 2002 film 'Juwanna Mann', in which Davidson and Nez star.
In the video, Joe starts dancing with some backup dancers, and also at times with Ashanti. One scene shows him attending a basketball game with two women as they watch from the stands. A scene with Ashanti shows her walking into a men's locker room, and rounding up with some men as she sings her verses from the song.
Track listings
'UK CD single'
# "What's Luv?" (clean version featuring Ashanti) 3:51
# "What's Luv?" (explicit version featuring Ashanti) 3:51
# "Hustlin'" (featuring Armageddon) 3:34
# "What's Luv?" (videoclean version featuring Ashanti) 3:51
'UK 12-inch single and Australian CD single'
# "What's Luv?" (clean version featuring Ashanti) 3:51
# "What's Luv?" (explicit version featuring Ashanti) 3:51
# "Hustlin'" (featuring Armageddon) 3:34
'European CD single'
# "What's Luv?" (explicit version featuring Ashanti)
# "Hustlin'" (featuring Armageddon)
Credits and personnel
Credits are lifted from the European CD single liner notes.
'Studio'
* Recorded at The Crackhouse Studios (New York City)
'Personnel'
* Fat Joe writing (as Joseph Cartagena), vocals, executive production
* Ja Rule writing (as Jeffrey Atkins), vocals
* Christopher Rios writing
* Irv Gotti writing (as Irving Lorenzo), production, mixing
* Chink Santana writing (as Andre Parker), production
* Terry Britten lyricist of "What's Love Got to Do with It"
* Ashanti vocals
* Armageddon co-executive production
* Rob "Reef" Tewlow co-executive production
* Milwaukee Buck recording
* Thomas Bricker art direction and design
* Piotr Sikora photography
Charts
Weekly charts
Year-end charts
{| class="wikitable sortable plainrowheaders" style="text-align:center;"|-
!scope="col"| Chart (2002)
!scope="col"| Position
|-
! scope="row"| Australia (ARIA)
| 49
|-
! scope="row"| Australian Urban (ARIA)
| 15
|-
! scope="row"| Belgium (Ultratop 50 Flanders)
| 89
|-
! scope="row"| Belgium (Ultratop 50 Wallonia)
| 67
|-
! scope="row"| Europe (European Hot 100 Singles)
| 81
|-
! scope="row"| France (SNEP)
| 86
|-
! scope="row"| Germany (Official German Charts)
| 95
|-
! scope="row"| Netherlands (Dutch Top 40)
| 39
|-
! scope="row"| Netherlands (Single Top 100)
| 37
|-
! scope="row"| Switzerland (Schweizer Hitparade)
| 21
|-
! scope="row"| UK Singles (OCC)
| 75
|-
! scope="row"| US 'Billboard' Hot 100
| 8
|-
! scope="row"| US Hot R&B/Hip-Hop Songs ('Billboard')
| 17
|-
! scope="row"| US Mainstream Top 40 ('Billboard')
| 17
|-
! scope="row"| US Rhythmic ('Billboard')
| 2
|}
Certifications
Release history
References
Category:2001 singles
Category:2001 songs
Category:Ashanti (singer) songs
Category:Atlantic Records singles
Category:Fat Joe songs
Category:Ja Rule songs
Category:Music videos directed by Bille Woodruff
Category:Songs written by Chink Santana
Category:Songs written by Fat Joe
Category:Songs written by Graham Lyle
Category:Songs written by Irv Gotti
Category:Songs written by Ja Rule
Category:Songs written by Terry Britten
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