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No S Olvidar
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Wikipedia article
'"No S Olvidar"' is a song written by Kike Santander and performed by Mexican recording artist Alejandro Fernndez. It was co-produced by Santander and Emilio Estefan and was released as the third single from 'Me Estoy Enamorando' by Sony Music Mexico in 1997. The song is a bolero-pop ballad with ranchera influences and portrays the singer desperately trying to forget his lover. A music video was made for the track which features Fernndez hopelessly attempting to not remember his lover only to slowly delve into insanity. It received a nomination for Video of the Year at the 1998 Lo Nuestro Awards.
It reached the top of the 'Billboard' Hot Latin Songs chart in the United States and spent eight weeks at this position. The recording led to Fernndez receiving a nomination for Hot Latin Track of the Year and Pop Hot Latin Track of the Year at the 1999 'Billboard' Latin Music Awards while Santander received a BMI Latin Award for the track in the same year.
Background and composition
Since 1992, Alejandro Fernndez established his music career as a ranchera singer like his father, iconic ranchera singer, Vicente Fernndez. His previous albums, 'Alejandro Fernndez' (1992), 'Piel De Nia' (1993), 'Grandes xitos a la Manera de Alejandro Fernndez' (1994), 'Que Seas Muy Feliz' (1995), and 'Muy Dentro de Mi Corazn' (1996), helped solidify Fernndez as a ranchera singer. Although his last album, 'Muy Dentro de Mi Corazn', was a success, Fernndez did not want to simply record another ranchera album. "If I had released another album of just rancheras, people would have just expected the same thing, and then they would have begun to judge me by that one [musical] theme", Fernndez explained. He also noted bolero's popularity on radio stations and cited his waning radio airplay. After listening to 'Mi Tierra' by Gloria Estefan, Fernndez sought Estefan's husband Emilio Estefan to have him produce Fernndez's next album. After hearing Fernndez's proposal, Emilio Estefan agreed on the idea to produce the album. Recording took place at Estefan's Crescent Moon Studios in Miami, Florida.
"No S Olvidar", along with the other tracks in the album, is a bolero-pop ballad song with ranchera influences. It was written by Colombian songwriter Kike Santander and co-produced by Santander and Estefan. The lyrics portrays the protagonist being tormented by not being able forget his lover and pleads to see her again. Fernndez performed the song live during his promotional tour for 'Me Estoy Enamorando'. "No S Olvidar" was released as the third single from 'Me Estoy Enamorando'. A live version of trasck was included on the album 'Confidencias Reales: En Vivo Desde el Teatro Real' (2014). The track was also added to the compilation albums '15 Aos de xitos' (2007) and 'Ms Romantico Que Nunca: Sus Grandes xitos Romanticos' (2010).
Reception
In the United States, "No S Olvidar" debuted at number 28 on the 'Billboard' Hot Latin Songs chart on the week of 21 February 1998. The single reached on top of the chart two weeks later, succeeding "Vuelve" by Ricky Martin. It spent eight consecutive weeks in this position being replaced by "Una Fan Enamorada" by Servando & Florentino. The song ended 1998 as the sixth best-performing Latin song of the year in the US. The track also reached the top of the Latin Pop Songs chart where it spent a total of eight weeks in this position, tying with Carlos Ponce's "Rezo" as the longest-leading number song of the year. In November 1999, "No S Olvidar" was labeled as one of the "hottest tracks" for Sony Discos in a list including the most successful songs released by the label since the launching of the 'Billboard' Hot Latin Tracks chart in 1986.
Eliseo Cardona of 'El Nuevo Herald' highlighted "No S Olvidar" as one of the boleros where Fernndez performs with "intensity and passion". At the 1999 'Billboard' Latin Music Awards, "No S Olvidar" was nominated for Hot Latin Track of the Year and Pop Hot Latin Track of the Year. Fernndez lost the first award to "Por Mujeres Como Tu" by Pepe Aguilar and the second to "Vuelve" by Ricky Martin. The track also led to Santander receiving a BMI Latin Award in 1999 in recognition of the best-performing Latin songs in 1998.
Music video
At the beginning of the music video, Fernndez turns on the car radio where a radio personality woman named Veronica is on air and he immediately gets flashbacks of her. Once he arrives at his house, he turns on the radio where Veronica plays "No S Olvidar" on the radio station. Fernndez glances at the photos of him and Veronica and burns them at the fireplace. He steps outside but still cannot forget the time he spent with her and imagines Veronica next to him. He exercises as another attempt to forget but to no avail. Fernndez takes a shower and hallucinates Veronica being next to him and holding him. Fernndez begins to lose his mind and breaks the house furniture. He picks up another photo of him and Veronica, lits it on fire, and proceeds to set the house on fire. At the end of the song, Veronica asks Fernndez for forgiveness on the radio. "The video ends with a quote in Spanish, translating to "Not even fire can consume the soul...". It received a nomination for Video of the Year at the 10th Annual Lo Nuestro Awards in 1998, but lost to "Ella y l" by Ricardo Arjona.
Charts
Weekly charts
Year-end charts
Personnel
Credits adapted from the 'Me Estoy Enamorando' liner notes.
* Alejandro Fernndez vocals
* Kike Santander songwriting, arranger, acoustic guitar, vihuela, bass, keyboards
*Ren Toledo twelve-string guitar
*Rafael Solano percussion
*Archie Pea drums, maracas
*Teddy Mulet trumpet
See also
*Billboard Top Latin Songs Year-End Chart
*List of number-one Billboard Hot Latin Tracks of 1998
*List of Billboard Latin Pop Airplay number ones of 1998
References
Category:1997 singles
Category:1997 songs
Category:1990s ballads
Category:Alejandro Fernndez songs
Category:Boleros
Category:Pop ballads
Category:Songs written by Kike Santander
Category:Song recordings produced by Emilio Estefan
Category:Song recordings produced by Kike Santander
Category:Sony Music Mexico singles
Category:Spanish-language songs
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