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Open Your Mind (song)
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Wikipedia article
{{Infobox song
| name = Open Your Mind
| cover = U.S.U.R.A._Open_Your_Mind.jpg
| alt =
| border = yes
| caption = Deconstruction Records cover
| type = single
| artist = U.S.U.R.A.
| album = Open Your Mind
| released = 1993
| recorded =
| studio =
| venue =
| genre =
| length =
| label =
| writer =
| producer =
| prev_title =
| prev_year =
| next_title = Sweat
| next_year = 1993
| misc =
}}
"'Open Your Mind'" is a song by Italian electronic music group U.S.U.R.A., released as the debut single from the group's only album, 'Open Your Mind' (1993). It samples the song "New Gold Dream (81828384)" by Scottish band Simple Minds. The track was released in 1993 through Italian Style in Italy and through Deconstruction Records across the rest of Europe and Australia.
Following a period of underground popularity, "Open Your Mind" became a mainstream hit in early 1993, reaching the top five in Austria, Belgium, Finland, Italy, the Netherlands, and Switzerland. A remix by DJ Quicksilver was released in 1997 but failed to replicate the success of the original.
Critical reception
Larry Flick of 'Billboard' magazine called the track a "fast'n'furious romp, overflowing with stately strings, shoulder-shaking percussion, and more than a few imaginative vocal samples", citing the song's melody as the most productive component. In a later review, Flick doubted the song's commercial potential because of the lack of additional remixes, but he went on the write that "Open Your Mind" was "strong enough to merit a recurrent spin or two". On the 1997 release, he described it as a "disco-splashed twirler that is light on lyrics (think "open your mind" over and over and over) but heavy on rubbery rhythms and keyboard loops that permanently stick to the brain upon impact." He added, "Not likely to be a long-lasting entry but certainly a memorable one." Music writer James Masterton wrote in his weekly UK chart commentary, "Just to show that nothing is ever what it seems, even at a time when hardcore dance is losing its chart edge, a rave track can come from nowhere into the 10." A reviewer from 'Music & Media' magazine described the song as having a "pace worth keeping up" and characterised it as a "stomper". Joe Muggs of 'Fact' listed the track in his 2014 list of "35 stunners from back when progressive house wasn't terrible", calling it "Crass but brilliant as is the none-more-nineties video".
Music video
A music video was produced to promote the single. It features images of Joe McCarthy, Benito Mussolini, Richard Nixon, Ian Paisley, Ronald Reagan, Josef Stalin, Margaret Thatcher and Mary Whitehouse. The video was published on Time Records' official channel on YouTube in April 2010. It has amassed more than 4,4 million views as of September 2021.
Track listings
"Open Your Mind"
* 'Australian CD and maxi-CD single'# "Open Your Mind" (Restricted Mix edit) 3:40
# "Open Your Mind" (classic mix) 5:16
# "Open Your Mind" (Fishpop Mix) 5:14
# "Open Your Mind" (Tatata Mix) 5:18
"Open Your Mind '97"
* 'European maxi-CD'# "Open Your Mind '97" (DJ Quicksilver radio edit) 3:02
# "Open Your Mind '97" (original radio cut) 3:01
# "Open Your Mind '97" (DJ Quicksilver Remix) 6:07
# "Open Your Mind '97" (De Donatis Remix) 7:45
* 'Australian maxi-CD'
# "Open Your Mind '97" (DJ Quicksilver radio mix) 3:57
# "Open Your Mind '97" (original radio cut) 3:01
# "Open Your Mind '97" (T.S. Triponphunky Remix) 6:53
# "Open Your Mind '97" (De Donatis Remix) 7:46
# "Open Your Mind '97" (M.U.T.E. Remix) 4:50
# "Open Your Mind" (original classic mix) 5:18
Charts
Weekly charts
Year-end charts
References
Category:1992 songs
Category:1993 singles
Category:1997 singles
Category:Animated music videos
Category:Deconstruction Records singles
Category:Songs written by Charlie Burchill
Category:Songs written by Derek Forbes
Category:Songs written by Jim Kerr
Category:Techno songs
Category:UK Independent Singles Chart number-one singles
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