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Ada... A Way of Life
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Wikipedia article
'Ada... A Way of Life' is a 2010 Hindi musical film written and directed by Tanvir Ahmad, with music by A. R. Rahman. Rahman composed the songs for 'Ada' in 2001, after completing the score for 'Lagaan', but Ahmad's plans for the film were shelved.Tuteja, Joginder. (20 May 2008) [http://www.glamsham.com/movies/scoops/08/may/20-ada-rahmans-immediate-soundtrack-after-lagaan-050802.asp ADA - Rahman's immediate soundtrack after LAGAAN] 'Glamsham Enfotainment Magazine'. Retrieved on 25 May 2008. Though the music was composed for the original concept, the film features a new script as well as different actors, as it stars debuting actor Ayaan Ahmed, the director's son.Bollywood Hungama News Network. (29 April 2008) [http://www.indiafm.com/news/2008/04/29/11312/ A.R. Rahman announces a tie-up of 'Ada' with Nokia & Big Music] Indiafm.com. Retrieved on 25 May 2008. Along with its notable composer, the soundtrack also features award-winning singer Jayachandran, contributing vocals for the first time to a Hindi language film.
The soundtrack was released on 20 May 2008. The film was scheduled to be released on 31 December 2009 but released a year later on 31 December 2010.
Plot
The director, Tanvir Ahmed, describes this film as "a tale of a noble father, a religious mother and a gangster son in Mumbai City".
It is the tale of 'Ayaan', son of the noble 'Anil Anand', and the spiritual 'Aamina'. Ayaan's world is turned upside down when Anil starts receiving death threats if he goes ahead with his testimony against some criminals.
The murder of his father sets Ayaan on a course of revenge and killing against the criminals of Mumbai, as he becomes a contract killer.
Cast
*Ayaan Ahmad as Ayaan Anand
*Rahul Roy as Professor Anil Anand
*Ayesha Jhulka as Amina Anand
*Nauheed Cyrusi as Gul
*Milind Gunaji as D'Costa
*Saurabh Dubey as Akrambhai
Promotion
To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of whichselected by Rahmanwill have the opportunity to work with Rahman in the composer's studio. In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore.Joshi, Priyanka. (5 May 2008) [http://www.business-standard.com/common/news_article.php?leftnm=lmnu9&subLeft=2&autono=321947&tab=r Nokia music phone price to go down] 'Business Standard'. Retrieved on 25 May 2008.
Soundtrack
The soundtrack features 10 songs, composed by A. R. Rahman, with lyrics penned by Nusrat Badr and Raqeeb Alam. The album was released in India on 20 May 2008 by Big Music, two years before the release of the film.
The soundtrack received generally favorable reviews from critics. It got an 8.5/10 rating on Planet Bollywood,[http://www.planetbollywood.com/displayReview.php?id=m052208074707 Planet Bollywood Music Review] 8.25/10 on Music Aloud, and 3/5 on Bollywood Hungama.[http://www.bollywoodhungama.com/movies/musicreview/13892/index.html Bollywood Hungama Music Review]
Lyrics by Nusrat Badr except where noted
References
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