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Elvira Fernndez, vendedora de tiendas

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Wikipedia article




'Elvira Fernndez, vendedora de tiendas' is a 1942 Argentine comedy film directed by Manuel Romero. It stars Paulina Singerman, Juan Carlos Thorry, Tito Lusiardo and Sofa Bozn. The film is about the daughter of a millionaire store owner, who organizes a worker strike.

Plot



Paulina, the daughter of the millionaire owner of a store, becomes employed at the store under an assumed name. She investigates the injustices of the workers and leads a strike, forcing her father and the store operators to bring about improvements in working conditions.

Cast



* Paulina Singerman

* Juan Carlos Thorry

* Tito Lusiardo

* Sofa Bozn

* Enrique Roldn

* Carmen del Moral

* Elena Lucena

* Alberto Terrones

* Juan Mangiante

* Julio Renato

* Salvador Sina

* Miguel Di Carlo

* Oscar Savino

* Juan Gamboa

* Fernando Campos

Themes



The film has been compared to other film of the period including 'Mujeres que trabajan' (1938), 'La rubia del camino' (1938), 'Isabelita' (1940), sharing the common theme of "a spoiled young woman [who] learns both the value of hard work and the capacity to care for others under the tutelage of working class characters". Central to the film is the union protest, which has been described as being "quite complex", "summarized in a sequence quite clearly through a series of images [with] passionate speakers".

The speech where Elvira Fernandez anticipates selling her store involuntarily was later used in propaganda films of Peron.

Reception



The 'El Heraldo del Cinematografista' wrote that it "excellently managed the strike movement ... There are effective comic passages throughout the film", while 'La Nacin' praised the cinematography. Ral Manrupe and Mara Alejandra Portela in their book 'Un diccionario de films argentinos (1930-1995)' wrote: "...a social issue in the service of comedy.

Another one of Romero's vehicles for Singerman, it would be interesting to rediscover how he crosses fun with reality."

References



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