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It Pays to Advertise (1936 film)
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Wikipedia article
'It Pays to Advertise' or simply 'Advertise!' (Swedish: 'Annonsera!') is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Moden, Hkan Westergren and Birgit Tengroth.Wallengren p.68 It was shot at the Rsunda Studios in Stockholm. The film's sets were designed by the art director Arne kermark. It is inspired by the 1914 Broadway play 'It Pays to Advertise' by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 film of same title starring Carole Lombard.
Synopsis
The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.
Cast
* Thor Moden as Soap Director Miller
* Hkan Westergren as Henry Miller
* ke Sderblom as Ambrosius Bergman
* Birgit Tengroth as Mary Lind, Secretary
* Valdemar Dalquist as Oskar Fagerberg
* Anders Henrikson as Adolf Fagerberg
* Eric Abrahamsson as Karlsson
* Sonja Claesson as Berta
* Hartwig Fock as Olsson
* Sven-Eric Gamble as Office Boy
* Eric Gustafson as Director Jnsson
* Jullan Jonsson as Hilma, Cook
* Ingrid Luterkort as Fagerberg's Telephone Operator
* Ka Nerell as Office Girl
* Hjrdis Petterson as Miss Berg
* Arnold Sjstrand as Matre d'
* Ruth Stevens as Eva Zander
* Margit Tirkkonen as Telephone Operator
* Oscar berg as Accountant
References
Bibliography
* Wallengren, Ann-Kristin. ' Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film'. Nordic Academic Press, 2014.
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